The chicken and the egg

Richard Turner commented on my post about the lack of consumer-level info on information cards:

Alas, we're in a chicken-and-egg holding pattern right now. Until there are prominent consumer-oriented sites which support informaiton cards, and until organizations start issuing managed cards, there's little point educating general users about CardSpace. It'd be like issuing drivers licenses before cards and roads are built.

In my opinion, somebody (Microsoft?) needs to break this holding pattern fast. I agree that things aren't going to take off until there are more relying parties. But as a guy who is busy doing just that (adding support for infocard to pluralsight.com), it doesn't make me feel very comfortable that those consumer landing pages I talked about in my post don't already exist on the web. I happen to be very committed to this technology, so I'm going to implement a relying party no matter what. Other websites might not be so inclined.