How to choose the right VC partner

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Choosing the right VC partner is a lot like committing to a marriage-you want to find someone who will stand by you for the long haul. That's why entrepreneurs should base their selection process on more than just which suitor brings the biggest “ring” (or most cash) to the table.


We believe in this principle so strongly at Pluralsight that we announced our decision this week to add two more investors-Felicis Ventures founded by Aydin Senkut, and GSV Advisors founded by Deborah Quazzo-for a Series B add-on. The amount of money raised wasn't our priority with this add-on; we based this decision in large part on the fact that these new investors were in perfect alignment with Pluralsight's mission, vision, core values, and culture.

In my post this week on, “The Most Important Decision You Can Make as a Startup,” I talk more about this announcement while revealing three strategies to help guide a company's decision-making process when trying to find the best VC partners for the startup stage and beyond.

As a preview, the column explores why it's important to:

  • Treat the selection process for VC partners much as you treat the hiring process for staff, to ensure that your partners will mirror the company's core values.

  • Remember that VCs most often become board members, which means you should consider the board composition you want when choosing investors.

  • Clearly understand what your company stands for, and make sure that your VC partner shares your passion for this core belief.

The financial terms of the deal are just one piece of the puzzle-so don't lose the forest for the trees when choosing the right VC partner to accompany your startup on its full journey.

Read the full post here.

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Aaron Skonnard

Aaron Skonnard is the CEO of Pluralsight (NASDAQ: PS), a fast-growing enterprise technology learning platform. Aaron cofounded Pluralsight in 2004 and has since grown the company to more than 1,000 employees and 1,500 expert authors. As CEO, Aaron focuses on business strategy, future direction, product development and strategic partnerships. On a day-to-day basis, he works closely with the entire executive team in different capacities, including recruiting, brand management, marketing, sales, feature planning and content acquisition.