Pluralsight holds a companywide Town Hall meeting every Friday. While these get-togethers are short, generally lasting just 15-20 minutes, we never underestimate their importance.

In this week's column on Inc.com, I discuss why this is so in “Change Your Company's Future in Just 15 Minutes.”

Many of the top tech firms in Silicon Valley have been tapping into the power of these instant group get-togethers for some time, ultimately benefiting by gaining more hours for creativity and innovation. Like these tech giants, we've discovered that Town Halls can:

• Improve transparency across the company, helping people feel “in the loop.”

• Add efficiency and the “spirit of lean” by eliminating the need for other meetings while ensuring clarity of purpose and group alignment.

• Promote a culture of engagement, where people are motivated intrinsically to collaborate on the best initiatives to move the company forward.

While too many poorly executed traditional meetings can kill enthusiasm for projects and stall forward momentum, a weekly Town Hall can unleash creativity and spur action and progress in the right direction.

Learn more about why we love our Town Hall meetings here.