Why “why” is so important in leadership

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There are two types of leaders: those who lead by command and control, and those who lead by helping people understand the company's core belief so that others want to follow on their own volition.

At Pluralsight, we subscribe to the latter approach, which involves not pushing people toward goals but pulling them toward values. We developed this philosophy guided in part by principles defined by Simon Sinek, author of Start With Why.

In my post this week on Inc.com, “Leading with Why,” I share thoughts on why “why” is indispensible in leadership.

As validated by Sinek's research, we've found that leading with “why” gets better business results by creating better leaders, and by motivating from within for a cause that people can care about.

Our cause at Pluralsight is a worthy one: we are in business to democratize professional learning. Since our core belief in this mission is our North Star, we remind ourselves of it often when making strategic decisions with our leadership team.

To understand more about “why”-centered leadership and how it can help motivate your teams from within, read the full post here.

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Aaron Skonnard

Aaron Skonnard is the CEO of Pluralsight (NASDAQ: PS), a fast-growing enterprise technology learning platform. Aaron cofounded Pluralsight in 2004 and has since grown the company to more than 1,000 employees and 1,500 expert authors. As CEO, Aaron focuses on business strategy, future direction, product development and strategic partnerships. On a day-to-day basis, he works closely with the entire executive team in different capacities, including recruiting, brand management, marketing, sales, feature planning and content acquisition.