Understanding Design Jargon: Design Principles
Design and rules are two things that seem like they shouldn't mix, but there are definite design principles you should try to follow anytime you're creating a graphic design. Design principles can help you create awesome layouts that are both effective and pleasing to the eye. They can also teach you to better communicate a message to your target audience in your projects. For example, unlike art, design needs a focal point to be successful. These principles can help you figure out the best way to design your focal points. Think of these principles as guidelines to help you understand what is visually appealing and why it's appealing in your designs. They can also help you understand why your design works -- or why it doesn't. If you do a quick Google search for "principles of design" you'll get a huge list with a bunch of different lists of design principles with different princples. All it means is that different designers word things different ways, but the core concepts are all the same.