NAB 2015: Interview with President and CEO of MAXON

This week at NAB we met up with the President and CEO of MAXON The Americas to talk about CINEMA 4D, recent announcements and new features headed to the application soon. Watch the full interview below:

NAB announcements from MAXON

Throughout NAB, the team at MAXON has given away over $30,000 in prizes from third party partners such as Nvidia. Here's a recap of the announcements MAXON made during NAB.

CINEMA 4D Release 16 (R16)

CINEMA 4D R16 is being shown at NAB 2015 for the first time since it was available last September. In addition to countless workflow enhancements, CINEMA 4D R16 delivers powerful new features including a modeling PolyPen ‘super-tool’, a Motion Tracker for easily integrating 3D content within live footage and a Reflectance material channel for multi-layered reflections and specularity. Learn more about CINEMA 4D R16 here.

CINEWARE 2.0 and CINEMA 4D Lite Release 16

MAXON CINEWARE 2.0 and CINEMA 4D Lite Release 16, are now available in the latest version of Adobe After Effects CC (2014.1). The upgrades deliver improved integration and performance between CINEMA 4D, and Adobe’s industry-leading software. Learn more about CINEWARE 2.0 here.

MAXON Canada

MAXON recently opened a new office in Montreal as a development and SDK support center for Cinema 4D. Learn more about MAXON Canada here.


MAXON is committed to provide customers with an efficient pipeline to other digital content creation tools. Recent announcements with other leading software providers include:
Ventuz is a real-time graphics content creation, authoring & playout control software for 3D interactive presentations, events and on-air broadcast graphics. Ventuz now seamlessly communicates with MAXON Cinema 4D, allowing for a streamlined workflow for the creation and edition of 3D scenes in Ventuz projects. This workflow features a live link between both applications, which allows artists to make changes in Cinema 4D and get the updated results live inside of Ventuz, even over a local network. Ventuz is showing this integration at NAB at Booth #SL9927
Substance Designer 5 from Allegorithmic is a procedural texturing toolset that will soon integrate directly inside Cinema 4D. This functionality will give Cinema 4D users access to a wide range of Substance Designer files to download and also provides greater flexibility in the adjustment of textures for streamlined content creation. MAXON will be showing off the workflow at FMX in May.
MAXON announced a partnership with Side Effects’ Houidini at NAB last year to develop a plug-in giving Cinema 4D users access to the Houdini Engine. The fruits of that partnership will also be shown at FMX in May.

Commitment to 3D education

During the past year, MAXON has made significant enhancements to Cineversity, its 24/7 education and resource website. See attached slide with details.

C4DLive.com ~ It’s All About the Artist

At the MAXON booth each day of NAB, there will be an outstanding roster of expert motion graphics, visual effects and visualization professionals who will share insights into their creative approaches and production techniques. Jeremy Cox, Art Director, at Imaginary Forces, a preeminent creative studio and production company in NYC, will be among the guest presenters showing the Cinema 4D workflow on the film title designs the studio created for WGN America’s historical drama, “Manhattan” that won the SXSW 2015  “Excellence in Title Design Award” last month. MAXON will live stream NAB guest presentations daily on C4DLive.com. (C4DLive.com is also a mobile app.) A list of presenters and daily schedules is also available on www.c4dlive.com.)