Adobe Analytics is an industry-leading analytics solution. In this course, you will learn about the array of reports available and how to break them down, as well as creating calculated metrics, performing segmentation, and customizing dashboards.
Understanding the full potential of your digital analytics solution can bring you opportunities for optimization that you never knew existed. In this course, Adobe Analytics Building on the Fundamentals, you will learn about the most essential pieces of Adobe Analytics which will allow you to be the most effective with reporting and analysis on your website. First, you will learn about all of the reports in Adobe Analytics and how you can best utilize them for your website's needs. Next, you'll learn how to build calculated metrics so you can manipulate your data without having to change your implementation. Lastly, you will learn how to create and use segments in order to perform very focused analysis. When you're finished with this course, you'll have the skills and knowledge in Adobe Analytics to execute powerful reporting and analysis on your website. Software Required: Adobe Analytics.
Jordan Zornes was born and raised in Renton, Washington and studied Business Management with an emphasis in Marketing at BYU-Idaho. He’s spent the last three years working in Digital Marketing recently making the switch to an emphasis in Digital Analytics at Extra Space Storage.
Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs.
Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.
Course Overview Hi everyone, my name is Jordan Zornes and welcome to my course, Adobe Analytics Building on the Fundamentals. I'm a digital marketing analyst at Extra Space Storage. Adobe Analytics is a leading data and analytics platform, which can help you take your website to the next level. This is an introductory course that teaches the ins and outs of using Adobe Analytics. Some of the major topics that we will cover include: The reports available and how to best utilize, break down, and distribute them. Graph types applicable to your analysis, how to create calculated metrics, segmentation, and how to group visitors and customizing dashboards within reports and analytics. By the end of this course, you'll know how to thoroughly use Adobe Analytics for powerful reporting and analysis on your website. From here, continue your learning by diving into Adobe Analytics with courses on Adobe Analytics Fundamentals and Adobe Analytics Analysis Workspace. I'll hope you'll join me on this journey to learn Adobe Analytics with the Adobe Analytics Building on the Fundamentals course, at Pluralsight.