Adobe Analytics Building on the Fundamentals

Adobe Analytics is an industry-leading analytics solution. In this course, you will learn about the array of reports available and how to break them down, as well as creating calculated metrics, performing segmentation, and customizing dashboards.
Course info
Level
Beginner
Updated
Oct 12, 2017
Duration
2h 29m
Table of contents
Description
Course info
Level
Beginner
Updated
Oct 12, 2017
Duration
2h 29m
Description

Understanding the full potential of your digital analytics solution can bring you opportunities for optimization that you never knew existed. In this course, Adobe Analytics Building on the Fundamentals, you will learn about the most essential pieces of Adobe Analytics which will allow you to be the most effective with reporting and analysis on your website. First, you will learn about all of the reports in Adobe Analytics and how you can best utilize them for your website's needs. Next, you'll learn how to build calculated metrics so you can manipulate your data without having to change your implementation. Lastly, you will learn how to create and use segments in order to perform very focused analysis. When you're finished with this course, you'll have the skills and knowledge in Adobe Analytics to execute powerful reporting and analysis on your website. Software Required: Adobe Analytics.

About the author
About the author

Jordan Zornes was born and raised in Renton, Washington and studied Business Management with an emphasis in Marketing at BYU-Idaho. He’s spent the last three years working in Digital Marketing recently making the switch to an emphasis in Digital Analytics at Extra Space Storage.

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Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name is Jordan Zornes and welcome to my course, Adobe Analytics Building on the Fundamentals. I'm a digital marketing analyst at Extra Space Storage. Adobe Analytics is a leading data and analytics platform, which can help you take your website to the next level. This is an introductory course that teaches the ins and outs of using Adobe Analytics. Some of the major topics that we will cover include: The reports available and how to best utilize, break down, and distribute them. Graph types applicable to your analysis, how to create calculated metrics, segmentation, and how to group visitors and customizing dashboards within reports and analytics. By the end of this course, you'll know how to thoroughly use Adobe Analytics for powerful reporting and analysis on your website. From here, continue your learning by diving into Adobe Analytics with courses on Adobe Analytics Fundamentals and Adobe Analytics Analysis Workspace. I'll hope you'll join me on this journey to learn Adobe Analytics with the Adobe Analytics Building on the Fundamentals course, at Pluralsight.

Visitor Activity and Content Consumption
Visitor activity and content consumption is the topic of our first module. We will be learning about key reports in Adobe Analytics to answer business questions about visitor activities on the site and the content that has been viewed. This can be summed up into the question what are people doing on your site? As suggested by the title, this module not only covers reports and metrics regarding content like pages and groups of pages seen, but also desired conversion events. These might include clicking on certain links, filling out forms, viewing and purchasing products, viewing videos, or any other success events. This module also includes information on path analysis, which includes a substantial number of reports in Reports & Analytics. By the end of this module, you should be able to generate site content reports, understand mobile devices users on your site, perform path analysis, generate product reports, and lastly, understand how customer reports can be used to measure visitor activity and content consumption on your site. Before we jump into these reports, conversion events deserve a mention in this module because they are one of the most important values recorded by Reports & Analytics that give you information about visitor activity on your site. Visitors complete or do conversion events on your site. Your site was set up to give visitors to convert. For a retail site, that may mean that you want visitors to purchase among other small micro conversions that will eventually lead to a purchase. A lead generation site may measure conversion in the amount of requests per proposal form submissions that are made.