Adobe Analytics Building on the Fundamentals
Adobe Analytics is an industry-leading analytics solution. In this course, you will learn about the array of reports available and how to break them down, as well as creating calculated metrics, performing segmentation, and customizing dashboards.
What you'll learn
Understanding the full potential of your digital analytics solution can bring you opportunities for optimization that you never knew existed. In this course, Adobe Analytics Building on the Fundamentals, you will learn about the most essential pieces of Adobe Analytics which will allow you to be the most effective with reporting and analysis on your website. First, you will learn about all of the reports in Adobe Analytics and how you can best utilize them for your website's needs. Next, you'll learn how to build calculated metrics so you can manipulate your data without having to change your implementation. Lastly, you will learn how to create and use segments in order to perform very focused analysis. When you're finished with this course, you'll have the skills and knowledge in Adobe Analytics to execute powerful reporting and analysis on your website. Software Required: Adobe Analytics.
Table of contents
- Introduction 2m
- Pages and Site Sections Reports 6m
- Hierarchies, Downloads, and Exit Links 1m
- Path Analysis and Reporting 4m
- Identifying Paths of Interest 7m
- Fallout Reports, Path Length, and Page Summary 6m
- Entry, Exit, and Single Page Visits 2m
- Product Reports 3m
- Video Reports 3m
- Custom Traffic and Conversion Reports 2m
About the author
Jordan Zornes was born and raised in Renton, Washington where he learned to love the Pacific Northwest and green scenery. He studied Business Management with an emphasis in Marketing at BYU-Idaho and eventually made his way down to Utah. Currently, a Digital Marketing Analyst at Extra Space Storage, Jordan lives in Adobe Analytics providing reporting and analysis for his colleagues to make business decisions based on the data. He loves rock music, sports, video and board games, audiobooks, Game ... more