Description
Course info
Level
Intermediate
Updated
Oct 12, 2017
Duration
1h 56m
Description

Want to take control of your Adobe Analytics implementation by utilizing Adobe's Dynamic Tag Manager? In this course, Adobe Analytics Dynamic Tag Management, you'll learn how to reduce dependencies on your IT or front-end engineering resources, and develop an understanding of what you're getting with your reporting in Adobe's Dynamic Tag Manager. First, you'll explore how to setup your DTM web property. Then, you'll discover how to create and manage data elements. Finally, you'll cover how to trigger different rule types to get the reporting you need. By the end of this course, you'll have the necessary knowledge to get up and run with your own instance of DTM, and start building more custom reports that are tailored to fit to your organization. Software required: Adobe Analytics.

About the author
About the author

Eli Stevens has specialized his career in all things digital, with experience in front-end web development, UX design, analytics reporting and technical implementation, as well as Paid Search/SEO. Being self-taught and self-motivated, Eli worked both with his personal start-up businesses and in large publicly traded corporations.

About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

More from the author
Adobe Analytics Implementation Advanced
Advanced
2h 17m
Jan 19, 2018
Adobe Target Premium Recommendations
Intermediate
1h 59m
Dec 22, 2017
More courses by Adobe Digital Learning Services
Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone. My name is Eli Stevens, and welcome to my course, Adobe Dynamic Tag Management. I'm a web analytics consultant with years of experience supporting Fortune 500 companies internally at Adobe with their analytics implementations. In this course, we're going to review creating a web property, managing user permissions, installing tools in your DTM web property, setting up data elements, and creating and managing rules. By the end of this course you'll know how to completely manage your Adobe Analytics implementation without having to get resources from your IT or from your software engineering team. Before beginning the course, you should be familiar with both the business and technical side of Adobe Analytics. This includes understanding eVars, props, and events, as well as a very basic understanding of CSS and JavaScript. You don't need to know a lot of JavaScript, but knowing the basics will help a lot in this course. I hope you'll join me on this journey to learn how to take control of your Adobe Analytics implementation, with the Adobe Dynamic Tag Management course, at Pluralsight.