Course info
Oct 12, 2017
1h 55m

Want to take control of your Adobe Analytics implementation by utilizing Adobe's Dynamic Tag Manager? In this course, Adobe Analytics Dynamic Tag Management, you'll learn how to reduce dependencies on your IT or front-end engineering resources, and develop an understanding of what you're getting with your reporting in Adobe's Dynamic Tag Manager. First, you'll explore how to setup your DTM web property. Then, you'll discover how to create and manage data elements. Finally, you'll cover how to trigger different rule types to get the reporting you need. By the end of this course, you'll have the necessary knowledge to get up and run with your own instance of DTM, and start building more custom reports that are tailored to fit to your organization. Software required: Adobe Analytics.

About the author
About the author

Eli Stevens has specialized his career in all things digital, with experience in front-end web development, UX design, analytics reporting and technical implementation, as well as Paid Search/SEO. Being self-taught and self-motivated, Eli worked both with his personal start-up businesses and in large publicly traded corporations.

About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone. My name is Eli Stevens, and welcome to my course, Adobe Dynamic Tag Management. I'm a web analytics consultant with years of experience supporting Fortune 500 companies internally at Adobe with their analytics implementations. In this course, we're going to review creating a web property, managing user permissions, installing tools in your DTM web property, setting up data elements, and creating and managing rules. By the end of this course you'll know how to completely manage your Adobe Analytics implementation without having to get resources from your IT or from your software engineering team. Before beginning the course, you should be familiar with both the business and technical side of Adobe Analytics. This includes understanding eVars, props, and events, as well as a very basic understanding of CSS and JavaScript. You don't need to know a lot of JavaScript, but knowing the basics will help a lot in this course. I hope you'll join me on this journey to learn how to take control of your Adobe Analytics implementation, with the Adobe Dynamic Tag Management course, at Pluralsight.

In this module, we're going to be discussing debugging within DTM. I wish I could tell you that your implementation will be perfect right from the get go, but that will not be the case, and you will need to know how to debug your implementation to get some insights into what's going on behind the scenes so that you can fix those errors. So what are we talking about specifically when we say debugging within DTM? Well, we're looking to see whether or not DTM rules are firing as intended, and whether or not data elements or variables are populating with the data that we expect them to. There's a tool that comes with DTM that's available as a plugin on Firefox or Chrome called DTM Switch. This is a very helpful tool, and we're going to be discussing this in a later demo, but it's not the only one, there's a lot of other tools, Adobe Debugger is a very powerful one, HttpFox for Firefox, Charles as a downloadable desktop application; all of these are tools that can help you get some insight into whether rules are firing and whether or not variables are being populated correctly. Debugging with the DTM Switch plugin really just makes it a lot easier for you to click a button to enable either debugging or staging, you can see values that get console logged or returned back for you to read in developer tools, these are available in Firefox or Chrome. In the demo we're going to do here in just a little bit, I'm going to be using Chrome browser, but you can also use Firefox, and these are the paths to arrive to those developer tools in either browser. You can also turn on DTM debugging in your browser directly, and we're going to show you an example of how you can do that without having to use the DTM Switch. It's really just kind of whatever you're more comfortable with.

Adobe Analytics Tool Setup
In DTM it is possible to set up multiple different tools, and when I say tools what I mean is Adobe Analytics, Adobe Target, Adobe Media Optimizer, even Google Analytics, all of these are tools that you can set up within DTM, and in this module we're going to be discussing the setup of the Adobe Analytics tool. So what we're going to be discussing is we're going to go through and we're going to set up the Adobe Analytics tool in your web property, followed by populating reports and Analytics variables via DTM using the data elements that we had created in the previous module. When adding any tool inside DTM, you are asked whether or not you want to set up the configuration using the manual or the automatic approach. Now, Adobe unanimously recommends you use the automatic configuration; however, we're going to be discussing the differences between the two in this slide. First, with the manual configuration you have to manually manage your AppMeasurement library. What that means is you have to get the latest version of the AppMeasurement code manually, you have to then copy that, and you have to then paste that into DTM; it can be very, as the word implies, manual. With the automatic configuration, DTM manages your AppMeasurement library code for you by pulling the latest version and making that readily available to you to upgrade. With the manual configuration, you also have to manually input the report suite IDs, you have to literally type them out, and in some cases you could actually put in typos or fat finger something, it doesn't make it very easy for you to find the report suites you want to report on. However, with the automatic configuration, it pulls a list of all the report suites that you have into the tool interface and allows you to select which report suites you want. And we'll demo this going forward.