Adobe Analytics Dynamic Tag Management

Adobe's Dynamic Tag Manager allows you to manage Adobe and third-party tags. In this course, you'll learn to streamline your implementations, and control more of your reporting by triggering personalized experiences based on visitor behavior.
Course info
Level
Intermediate
Updated
October 12, 2017
Duration
1h 55m
Table of contents
Description
Course info
Level
Intermediate
Updated
October 12, 2017
Duration
1h 55m
Description

Want to take control of your Adobe Analytics implementation by utilizing Adobe's Dynamic Tag Manager? In this course, Adobe Analytics Dynamic Tag Management, you'll learn how to reduce dependencies on your IT or front-end engineering resources, and develop an understanding of what you're getting with your reporting in Adobe's Dynamic Tag Manager. First, you'll explore how to setup your DTM web property. Then, you'll discover how to create and manage data elements. Finally, you'll cover how to trigger different rule types to get the reporting you need. By the end of this course, you'll have the necessary knowledge to get up and run with your own instance of DTM, and start building more custom reports that are tailored to fit to your organization. Software required: Adobe Analytics.

About the author
About the author

Eli Stevens has specialized his career in all things digital, with experience in front-end web development, UX design, analytics reporting and technical implementation, as well as Paid Search/SEO. Being self-taught and self-motivated, Eli worked both with his personal start-up businesses and in large publicly traded corporations.

About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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