Adobe Analytics Dynamic Tag Management

by Eli Stevens and Adobe Digital Learning Services

Adobe's Dynamic Tag Manager allows you to manage Adobe and third-party tags. In this course, you'll learn to streamline your implementations, and control more of your reporting by triggering personalized experiences based on visitor behavior.

What you'll learn

Want to take control of your Adobe Analytics implementation by utilizing Adobe's Dynamic Tag Manager? In this course, Adobe Analytics Dynamic Tag Management, you'll learn how to reduce dependencies on your IT or front-end engineering resources, and develop an understanding of what you're getting with your reporting in Adobe's Dynamic Tag Manager. First, you'll explore how to setup your DTM web property. Then, you'll discover how to create and manage data elements. Finally, you'll cover how to trigger different rule types to get the reporting you need. By the end of this course, you'll have the necessary knowledge to get up and run with your own instance of DTM, and start building more custom reports that are tailored to fit to your organization. Software required: Adobe Analytics.

About the authors

Working with clients with Adobe SiteCatalyst has taught Eli how to gather business requirements and develop a technical solution specifically built for clients needs. Using this information he has built out tech spec documents that educate and provide information to client developers on how to implement SiteCatalyst code. Eli has an understanding of web development, including both the front-end and back-end development. This has lead him to learn Java, Python, PHP, HTML5, CSS3, and Javascript.

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

Ready to upskill? Get started