This course is designed for marketers and analysts looking to understand the benefits of web analytics, those looking to optimize their site and marketing, and those who want to learn how to successfully use Adobe Analytics after implementation. Software required: Adobe Analytics.
Adobe Analytics is an essential part of truly understanding the benefits of web analytics. In this course, Adobe Analytics Fundamentals, you will learn how to generate reports in Adobe Analytics to help answer your business questions. Next, you'll explore the multiple reasons why you need analytics. By the end of this course, you'll know about how data is collected, and have learned how to analyze metrics and segmentation. Software required: Adobe Analytics.