This course is designed for marketers and analysts looking to understand the benefits of web analytics, those looking to optimize their site and marketing, and those who want to learn how to successfully use Adobe Analytics after implementation. Software required: Adobe Analytics.
Adobe Analytics is an essential part of truly understanding the benefits of web analytics. In this course, Adobe Analytics Fundamentals, you will learn how to generate reports in Adobe Analytics to help answer your business questions. Next, you'll explore the multiple reasons why you need analytics. By the end of this course, you'll know about how data is collected, and have learned how to analyze metrics and segmentation. Software required: Adobe Analytics.
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Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.
Course Overview Hi, everyone. My name is Matthew Pizzi, and I'm a curriculum director here at Pluralsight. I'd like to welcome you to this course, Adobe Analytics Fundamentals. We created this course in partnership with Adobe Digital Learning Services. Adobe Analytics is the industry-leading solution for applying real-time analytics, allowing you to discover high-value audiences and power customer intelligence for your business. In this course, I'll help you understand the process of using web analytics, as well as generating reports in Adobe Analytics to help you answer business questions. We have a lot to cover, and I'm excited to get started. I hope to see you in the first module so we can jump start your knowledge in Adobe Analytics.