Adobe Analytics Implementation Advanced

by Jordan Zornes and Adobe Digital Learning Services

Implementing Adobe Analytics properly is one of the most crucial things you can do for your business. This course will teach you advanced implementation of Adobe Analytics, including data manipulation, processing rules, validation, and more.

What you'll learn

Have you ever been worried that you aren't fully utilizing Adobe Analytics for your website? If so, you know how important it is for you to have a good, clean implementation, which will will help you optimize your website. In this course, Adobe Analytics Implementation Advanced, you will first learn about ways to manipulate your data through plug-ins and other tools. Next, you will learn how to use and create processing rules which allow you to simplify data collection. Finally, you will learn about classifications and other data export tools, as well as best practices to help you fully take advantage of Adobe Analytics through proper implementation. Once you're finished with this course, you'll not only be a master of implementing Adobe Analytics, but you'll have the expertise and skills to make useful decisions regarding your web data. Software required: Adobe Analytics.

About the author

Jordan Zornes was born and raised in Renton, Washington and studied Business Management with an emphasis in Marketing at BYU-Idaho. He’s spent the last three years working in Digital Marketing recently making the switch to an emphasis in Digital Analytics at Extra Space Storage.

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

Ready to upskill? Get started