Adobe Analytics Implementation Advanced

Implementing Adobe Analytics properly is one of the most crucial things you can do for your business. This course will teach you advanced implementation of Adobe Analytics, including data manipulation, processing rules, validation, and more.
Course info
Level
Advanced
Updated
Jan 19, 2018
Duration
2h 17m
Table of contents
Description
Course info
Level
Advanced
Updated
Jan 19, 2018
Duration
2h 17m
Description

Have you ever been worried that you aren't fully utilizing Adobe Analytics for your website? If so, you know how important it is for you to have a good, clean implementation, which will will help you optimize your website. In this course, Adobe Analytics Implementation Advanced, you will first learn about ways to manipulate your data through plug-ins and other tools. Next, you will learn how to use and create processing rules which allow you to simplify data collection. Finally, you will learn about classifications and other data export tools, as well as best practices to help you fully take advantage of Adobe Analytics through proper implementation. Once you're finished with this course, you'll not only be a master of implementing Adobe Analytics, but you'll have the expertise and skills to make useful decisions regarding your web data. Software required: Adobe Analytics.

About the author
About the author

Jordan Zornes was born and raised in Renton, Washington and studied Business Management with an emphasis in Marketing at BYU-Idaho. He’s spent the last three years working in Digital Marketing recently making the switch to an emphasis in Digital Analytics at Extra Space Storage.

More from the author
About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name is Jordan Zornes, and welcome to my course, Adobe Analytics Implementation Advanced. I am a digital marketing analyst at Extra Space Storage. Implementing Adobe Analytics properly is such an important part of employing a successful analytics strategy at your company. You will be able to take your web data to the next level by understanding fully each tool and feature Adobe Analytics offers. In this course, we are going to learn advanced implementation techniques for Adobe Analytics. Some of the major topics that we will cover include how to use plug-ins to manipulate your data, simplifying data collection with processing rules, classifications to help bucket various groups of traffic, how to export data for further analysis, and best practices for your implementation. By the end of this course, you'll know all the features and tools Adobe Analytics has to offer through a correct implementation. From here, you should feel comfortable diving into Adobe Analytics with courses on Adobe Analytics Fundamentals, Adobe Analytics Building on the Fundamentals, Adobe Analytics Analysis Workspace, and Adobe Analytics Dynamic Tag Management. I hope you'll join me on this journey to learn Adobe Analytics with the Adobe Analytics Implementation Advanced course at Pluralsight.

Data Manipulation Components
Our first module for this course is Data Manipulation Components. As the technical lead, you may not personally use some of the tools that we'll cover during this section, but it's important to know how they work, so that when your report consumers make demands for certain reporting, you know what is available to you in your reports and analytics toolkit. JavaScript plug-ins are small programs that work together with the Global JS file, AppMeasurement. js, to increase functionality and add special features that are otherwise unavailable in reports and analytics. Plug-ins are added to the Global. JS file. The plug-ins are typically called from the doPlugins function. Adobe does not include all the plug-ins by default, instead, the plug-ins are added on an as-needed basis. The plug-ins are one means by which you can manipulate your data. There are several free standard plug-ins in the site catalyst Help section. You can visit there by going to Help, Supporting Docs, Implementation, and Plug-ins. And you should contact your Adobe account manager to discuss other available plug-ins if you have an implementation need that isn't satisfied by the plug-ins offered in the Help section. There may even be some plug-ins that are commonly used by other Adobe clients in your vertical. These following plug-ins are available free of charge, and more information can be found by looking in the Help section of the Adobe marketing cloud. Other free plug-ins are available in the Help menu. I'll give you a second just to look at these, and you can pause the video to learn more.

Mobile Tracking
This module is all about Mobile Tracking, and if you're like me, as you look up at the stars at night and stare into the infinity, you might ask yourself how does mobile site tracking work. Let me tell you, you're in good company. So let's take a look and understand how you can send image requests from your mobile site when JavaScript isn't an option. Here's what's happening. The mobile device makes a request for a web page to the tower. The tower forwards the mobile request to the gateway. Then the gateway converts the mobile request into an HTTP request. Then the web server responds to the HTTP request with a page built for the mobile device. The gateway sends the page back to the tower. Then the tower sends the data for this page to the mobile device, and there is a hardcoded image request built into the page. Then the image request is made from the mobile device's browser to the reports and analytics data center. And lastly, reports and analytics records analytics data for the mobile site in question. If you have created a mobile site, use the AppMeasurement for JavaScript to capture mobile activity on an HTML site. AppMeasurement. js is lighter and faster than s_code. js and ideal for mobile and desktop sites. We have been working with AppMeasurement for JavaScript up until this point, so you already know how to implement on your mobile site. It is best to capture the mobile site traffic on your mobile site in a separate report suite so that it can be analyzed separately. Consider pushing mobile data into a global report suite as well, and think about how you wish to analyze your data and then make your move. It's easy to create new report suites to keep your data segmented at a very high level; however, you can create a segmented view just to your mobile site data in reports and analytics. If you did combine data from two sites into one report suite, consider how page names and other values would mesh in non-segmented reports.

Site-based Implementation Considerations
This module discusses Site-based Implementation topics, or in other words, those topics that affect your whole site, and how and if data is collected, as opposed to specific variables. There are several site-based implementation concerns that you should have including the following. Ask yourself does my site deal with any of the following, Flash or non-JavaScript sites, cookies, referrers, redirects. Each of these topics will be covered in this module. Once again, for more information about implementing reports and analytics with Flash or do any other non-JavaScript implementation, you can refer to the AppMeasurement white papers and the online implementation manual for these following apps.