Adobe Analytics Implementation Advanced

Implementing Adobe Analytics properly is one of the most crucial things you can do for your business. This course will teach you advanced implementation of Adobe Analytics, including data manipulation, processing rules, validation, and more.
Course info
Level
Advanced
Updated
Jan 19, 2018
Duration
2h 17m
Table of contents
Description
Course info
Level
Advanced
Updated
Jan 19, 2018
Duration
2h 17m
Description

Have you ever been worried that you aren't fully utilizing Adobe Analytics for your website? If so, you know how important it is for you to have a good, clean implementation, which will will help you optimize your website. In this course, Adobe Analytics Implementation Advanced, you will first learn about ways to manipulate your data through plug-ins and other tools. Next, you will learn how to use and create processing rules which allow you to simplify data collection. Finally, you will learn about classifications and other data export tools, as well as best practices to help you fully take advantage of Adobe Analytics through proper implementation. Once you're finished with this course, you'll not only be a master of implementing Adobe Analytics, but you'll have the expertise and skills to make useful decisions regarding your web data. Software required: Adobe Analytics.

About the author
About the author

Jordan Zornes was born and raised in Renton, Washington and studied Business Management with an emphasis in Marketing at BYU-Idaho. He’s spent the last three years working in Digital Marketing recently making the switch to an emphasis in Digital Analytics at Extra Space Storage.

More from the author
About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name is Jordan Zornes, and welcome to my course, Adobe Analytics Implementation Advanced. I am a digital marketing analyst at Extra Space Storage. Implementing Adobe Analytics properly is such an important part of employing a successful analytics strategy at your company. You will be able to take your web data to the next level by understanding fully each tool and feature Adobe Analytics offers. In this course, we are going to learn advanced implementation techniques for Adobe Analytics. Some of the major topics that we will cover include how to use plug-ins to manipulate your data, simplifying data collection with processing rules, classifications to help bucket various groups of traffic, how to export data for further analysis, and best practices for your implementation. By the end of this course, you'll know all the features and tools Adobe Analytics has to offer through a correct implementation. From here, you should feel comfortable diving into Adobe Analytics with courses on Adobe Analytics Fundamentals, Adobe Analytics Building on the Fundamentals, Adobe Analytics Analysis Workspace, and Adobe Analytics Dynamic Tag Management. I hope you'll join me on this journey to learn Adobe Analytics with the Adobe Analytics Implementation Advanced course at Pluralsight.