Course info
Nov 22, 2017
1h 23m

At the core of implementing Adobe Analytics is a thorough knowledge of conversion metrics, conversion variables, product merchandising and campaign tracking. In this course, Adobe Analytics Implementation Intermediate, you'll learn the skills you need to implement these features of Adobe Analytics on your website. First, you'll explore how to implement conversion metrics and variables using JavaScript. Next, you'll discover how to configure these in Adobe Analytics Admin. Finally, you'll learn how to use product and conversion variable syntax for product merchandising. When you're finished with this course, you'll have an intermediate knowledge of Adobe Analytics Implementation that will help you reveal more granular insight about your website visitors. Software required: Adobe Analytics.

About the author
About the author

Digital Analytics Developer with experience across the Adobe Marketing Cloud Stack, IBM Coremetrics and other digital technologies such as tag managers, session replay, site performance, tag auditing and data visualisation tools.

About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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