Description
Course info
Level
Intermediate
Updated
Nov 22, 2017
Duration
1h 23m
Description

At the core of implementing Adobe Analytics is a thorough knowledge of conversion metrics, conversion variables, product merchandising and campaign tracking. In this course, Adobe Analytics Implementation Intermediate, you'll learn the skills you need to implement these features of Adobe Analytics on your website. First, you'll explore how to implement conversion metrics and variables using JavaScript. Next, you'll discover how to configure these in Adobe Analytics Admin. Finally, you'll learn how to use product and conversion variable syntax for product merchandising. When you're finished with this course, you'll have an intermediate knowledge of Adobe Analytics Implementation that will help you reveal more granular insight about your website visitors. Software required: Adobe Analytics.

About the author
About the author

Digital Analytics Developer with experience across the Adobe Marketing Cloud Stack, IBM Coremetrics and other digital technologies such as tag managers, session replay, site performance, tag auditing and data visualisation tools.

About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone. My name is Josh Barratt, and welcome to my course, Intermediate Reports and Analytics Implementation for Adobe Analytics. I am an Analytics Developer at Whitbread, the UK's largest operator of hotels, restaurants, and coffee shops with some of the UK's most successful hospitality brands. In this course, we are going to learn about how to measure conversion on a website. Some of the major topics that we will cover include conversion metrics, sometimes known as events; conversion variables; campaign variables; and custom conversion variables, sometimes known as eVars. By the end of this course, you will be able to successfully implement code to measure conversion on your website. Before beginning the course, you should be familiar with terms such as traffic variables, the AppMeasurement library, JavaScript syntax, and stakeholder requirements. From here, you should feel comfortable to continue onto the advanced part of the course where you will learn about classifications, JavaScript plugins, and data manipulation components. I hope you'll join me on this exciting journey in learning about reports and analytics implementation in this course at Pluralsight.