Adobe Campaign facilitates cross-channel marketing communications and automation. This course will teach and familiarize you with the platform, user-interface, and program architecture so you can manage users.
As companies keep competing for customer mind-share, the ability to produce highly personalized marketing content is becoming more valuable to the customer experience. In this course, Adobe Campaign Admin Fundamentals, you'll learn how to leverage your customer data to target and deliver custom marketing messages to your customer base using Adobe Campaign. First, you'll discover how to optimize your individual and group security settings in order to facilitate multi-team marketing efforts and cross-channel marketing campaigns. Next, you'll explore how to build targeted workflows with basic and complex query activities to deliver content to subsets of customers. Finally, you'll cover how to process file uploads to your Campaign database. By the end of this course, you'll be able to customize the platform to your company's unique business needs, and engineer targeted workflows to deliver personalized and relevant customer experiences. Software required: Adobe Campaign V6.
Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs.
Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.
Course Overview Hi everyone. My name is Paul Schultz, and welcome to my course Getting Started with Adobe Campaign. I'm a solutions consultant at Adobe. Did you know over 90% of people feel like advertising is intrusive and irrelevant? And while companies and marketers know that personalized content is the only way to break through the noise, less than 10% feel confident in their ability to execute on a 1 to 1 level with their customers. In this course, you'll learn how to leverage your customer data to target and deliver custom marketing messages to your customer base using Adobe Campaign. Some of the major topics that we will cover include how to structure fragmented, regional, or multi-brand marketing teams inside of Adobe Campaign, how to customize standard delivery templates to streamline Campaign execution, how to build targeted workflows and set up filtering conditions, and how to import data and update your customer database. By the end of this course, you'll know how to leverage customer data in order to target smaller subsets of customers and deliver more relevant and personalized customer experiences. I hope you'll join me on this journey to learn Adobe Campaign with the Getting Started with Adobe Campaign course, at Pluralsight.