Adobe Campaign Admin Fundamentals

by Paul Schultz

Adobe Campaign facilitates cross-channel marketing communications and automation. This course will teach and familiarize you with the platform, user-interface, and program architecture so you can manage users.

What you'll learn

As companies keep competing for customer mind-share, the ability to produce highly personalized marketing content is becoming more valuable to the customer experience. In this course, Adobe Campaign Admin Fundamentals, you'll learn how to leverage your customer data to target and deliver custom marketing messages to your customer base using Adobe Campaign. First, you'll discover how to optimize your individual and group security settings in order to facilitate multi-team marketing efforts and cross-channel marketing campaigns. Next, you'll explore how to build targeted workflows with basic and complex query activities to deliver content to subsets of customers. Finally, you'll cover how to process file uploads to your Campaign database. By the end of this course, you'll be able to customize the platform to your company's unique business needs, and engineer targeted workflows to deliver personalized and relevant customer experiences. Software required: Adobe Campaign V6.

Course FAQ

What software is required for this course?

The required software for this course is Adobe Campaign V6. Adobe Campaign pricing starts at $9.99 per month, per user. They do not have a free version. Adobe Campaign offers a free trial.

What does Adobe campaign do?

Adobe Campaign is a cross channel marketing solution that automates email, mobile, social and offline campaigns, also offering a central place where you can access your customer data and profiles.

What are some benefits of using Adobe campaign?

Some benefits of Adobe Campaign include the ability to show customers that you know them personally, easily design advanced campaigns, quickly analyze results and improve campaigns. Other benefits include using Adobe Campaign results in a high ROI and integration with Microsoft Dynamics 365.

What are cross-channel marketing campaigns?

Cross-channel marketing is a strategic, customer-focused digital marketing technique used by marketers globally to provide their customers with a consistent experience when interacting with their brand across multiple digital channels.

What are multi-team marketing efforts?

Multichannel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers.

About the author

Paul became interested in automation as a Spanish-language marketing translator for an international health and wellness company. After proposing and implementing a Computer Assisted Translation (CAT) software, he went back to school to pursue an MBA where he focused on digital marketing and information systems. Paul has studied and learned the necessary programming languages to design and execute customer-centric marketing programs on his own, which is one of the reasons he loves to teach other... more

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