Adobe Campaign facilitates cross-channel marketing communications and automation. This course will teach and familiarize you with the platform, user-interface, and program architecture so you can manage users.
As companies keep competing for customer mind-share, the ability to produce highly personalized marketing content is becoming more valuable to the customer experience. In this course, Adobe Campaign Admin Fundamentals, you'll learn how to leverage your customer data to target and deliver custom marketing messages to your customer base using Adobe Campaign. First, you'll discover how to optimize your individual and group security settings in order to facilitate multi-team marketing efforts and cross-channel marketing campaigns. Next, you'll explore how to build targeted workflows with basic and complex query activities to deliver content to subsets of customers. Finally, you'll cover how to process file uploads to your Campaign database. By the end of this course, you'll be able to customize the platform to your company's unique business needs, and engineer targeted workflows to deliver personalized and relevant customer experiences. Software required: Adobe Campaign V6.
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Course Overview Hi everyone. My name is Paul Schultz, and welcome to my course Getting Started with Adobe Campaign. I'm a solutions consultant at Adobe. Did you know over 90% of people feel like advertising is intrusive and irrelevant? And while companies and marketers know that personalized content is the only way to break through the noise, less than 10% feel confident in their ability to execute on a 1 to 1 level with their customers. In this course, you'll learn how to leverage your customer data to target and deliver custom marketing messages to your customer base using Adobe Campaign. Some of the major topics that we will cover include how to structure fragmented, regional, or multi-brand marketing teams inside of Adobe Campaign, how to customize standard delivery templates to streamline Campaign execution, how to build targeted workflows and set up filtering conditions, and how to import data and update your customer database. By the end of this course, you'll know how to leverage customer data in order to target smaller subsets of customers and deliver more relevant and personalized customer experiences. I hope you'll join me on this journey to learn Adobe Campaign with the Getting Started with Adobe Campaign course, at Pluralsight.
Configuring and Managing Security Settings Hello everyone. I'm Paul Schultz, and welcome to your first module, Configuring and Managing Security Settings in Adobe Campaign. In this module, we'll cover four topics, first, how to organize folder structures, second, how to define operator groups, third, how to administer user accounts, and finally, fourth, how to configure folder rights for the users that you've just created. The information you'll learn in this module is useful if you work in a company with a fragmented marketing team, a company with regional teams, multiple brands, or subsets of customers. However, the information you'll learn is also valuable if you have multiple types of users that need to access the Campaign instance, for example, users who need to build and access reports, engineer and execute deliveries, or supervise and approve Campaigns.
Creating and Executing Basic Workflows Welcome back. In this module, you'll learn how to create and execute basic workflows. Specifically, you'll learn how to build targeted workflows, define simple queries and filtering conditions, and combine multiple queries for advanced targeting and segmentation. Targeted workflows are useful and key to personalized and data-driven marketing campaigns. Targets workflows provide more relevant content to your customers, reduce email fatigue, and increase engagement and conversion. So it's a win-win for both the company and the customer. Targeting allows you to look at your customer base as a whole and then apply filters to create a subset of customers based on a number of filtering conditions. These conditions might include age, gender, or location, depending on your objectives and marketing messages. Either way, it makes the messaging more meaningful and relevant for each of your customers.
Standardizing Campaign Practices Welcome to another module of Getting Starting with Adobe Campaign. The title of this module is Standardizing Campaign Practices, and we'll cover four major topics. First, creating delivery templates, second applying business rules to your deliveries, third, configuring default Campaign templates, and finally, issuing operator notifications and alerts. Delivery templates are important in Adobe Campaign because they facilitate the creation of deliveries and ensure the proper settings are in place by applying predefined settings needed to set up and deploy your content.
Processing File Based Updates Welcome back. The title of this module is Processing File Based Updates. During this module, you'll learn to generate and export CSV files from your recipients list, import CSV files with changes, enrich incoming data to match internal table schemas, and finally, dedupe, or remove duplicates from the incoming data to ensure clean and accurate records in your database.
Creating and Deploying Packages Welcome to your final module, Creating and Deploying Packages. During this module, you'll learn how to generate and export packages to facilitate system migrations or migrations between your dev and your production environments. I've broken it down into four sections. First, we'll look at development guidelines; second, we'll define a package; third, I'll teach you how to generate a package; and finally, we'll go through importing a package to the new environment.