Description
Course info
Level
Beginner
Updated
September 22, 2017
Duration
55m 47s
Description

As companies keep competing for customer mind-share, the ability to produce highly personalized marketing content is becoming more valuable to the customer experience. In this course, Adobe Campaign Admin Fundamentals, you'll learn how to leverage your customer data to target and deliver custom marketing messages to your customer base using Adobe Campaign. First, you'll discover how to optimize your individual and group security settings in order to facilitate multi-team marketing efforts and cross-channel marketing campaigns. Next, you'll explore how to build targeted workflows with basic and complex query activities to deliver content to subsets of customers. Finally, you'll cover how to process file uploads to your Campaign database. By the end of this course, you'll be able to customize the platform to your company's unique business needs, and engineer targeted workflows to deliver personalized and relevant customer experiences. Software required: Adobe Campaign V6.

About the author
About the author

Paul is a digital channel manager in Salt Lake City who is hands-on in the technical design, setup, and execution of marketing automation, and CRM architecture and analysis.

About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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