Adobe Campaign Admin Fundamentals

Adobe Campaign facilitates cross-channel marketing communications and automation. This course will teach and familiarize you with the platform, user-interface, and program architecture so you can manage users.
Course info
Level
Beginner
Updated
Sep 22, 2017
Duration
55m
Table of contents
Description
Course info
Level
Beginner
Updated
Sep 22, 2017
Duration
55m
Description

As companies keep competing for customer mind-share, the ability to produce highly personalized marketing content is becoming more valuable to the customer experience. In this course, Adobe Campaign Admin Fundamentals, you'll learn how to leverage your customer data to target and deliver custom marketing messages to your customer base using Adobe Campaign. First, you'll discover how to optimize your individual and group security settings in order to facilitate multi-team marketing efforts and cross-channel marketing campaigns. Next, you'll explore how to build targeted workflows with basic and complex query activities to deliver content to subsets of customers. Finally, you'll cover how to process file uploads to your Campaign database. By the end of this course, you'll be able to customize the platform to your company's unique business needs, and engineer targeted workflows to deliver personalized and relevant customer experiences. Software required: Adobe Campaign V6.

Course FAQ
Course FAQ
What software is required for this course?

The required software for this course is Adobe Campaign V6. Adobe Campaign pricing starts at $9.99 per month, per user. They do not have a free version. Adobe Campaign offers a free trial.

What does Adobe campaign do?

Adobe Campaign is a cross channel marketing solution that automates email, mobile, social and offline campaigns, also offering a central place where you can access your customer data and profiles.

What are some benefits of using Adobe campaign?

Some benefits of Adobe Campaign include the ability to show customers that you know them personally, easily design advanced campaigns, quickly analyze results and improve campaigns. Other benefits include using Adobe Campaign results in a high ROI and integration with Microsoft Dynamics 365.

What are cross-channel marketing campaigns?

Cross-channel marketing is a strategic, customer-focused digital marketing technique used by marketers globally to provide their customers with a consistent experience when interacting with their brand across multiple digital channels.

What are multi-team marketing efforts?

Multichannel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers.

About the author
About the author

Paul is a digital channel manager in Salt Lake City who is hands-on in the technical design, setup, and execution of marketing automation, and CRM architecture and analysis.

About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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