Course info
Oct 16, 2017

Adobe Campaign is a recognized leader in multi-channel campaign management. In this course, Extend and Customize Adobe Campaign v6, you'll advance your knowledge of this leading integrated marketing solution. First, you'll discover how to automate processes using workflow templates. Next, you'll explore how to manipulate data by customizing XML documents. Finally, you'll learn how to integrate third-party applications using web services. When you're finished with this course, you'll have the knowledge to manage digital marketing campaigns across online and offline channels. Software required: Adobe Campaign v6.

About the author
About the author

Justin Buehler is a strategic communications and learning consultant, and the founder of Buehler Strategies. His firm specializes in strategy, content development, and instructional design for clients in the high-tech, government, and nonprofit sectors. Justin’s corporate communications experience includes working with Fortune 500 leaders Adobe, eBay, and Raytheon on change management initiatives.

About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name's Justin Buehler, and welcome to my course, Extend and Customize Adobe Campaign V6. I'm a strategic communications consultant and the founder of Buehler Strategies. We develop content that engages employees, partners, and customers. By choosing to take this course, you'll be working with a leader in multi-channel campaign management. In a Gartner study, Adobe Campaign bested 22 other marketing software vendors with its completeness of vision and strong ability to execute. Simply put, if you're looking to personalize your content so you can deepen your customer relationships, and provide richer customer experiences, then this is the course for you. Some of the major topics we'll cover include creating campaign deliveries, content management, building workflows, data management, and integrating Adobe Campaign with third-party applications. By the end of this course, you'll know how to navigate the Adobe Campaign tree, manage operators and groups, import data, use templates, create queries, identify XML elements and attributes, and create and edit data schemas. Before beginning this course, you should be familiar with developing forms and data models. I hope you will join me as we experience the awesome power of this best-in-class offer and personalization management solution in the Extend and Customize Adobe Campaign Version 6 course, at Pluralsight.

Adobe Campaign v6 Review
Hi, my name is Justin Buehler. This is an intermediate course designed for digital marketers, developers, and IT support staff, and really anyone else wanting to expand their knowledge of this best-in-class offer and personalization management solution. So this means, you! In this module, I'll be reviewing the fundamentals of Campaign to get you prepared for more advanced concepts later in the course. I'm assuming you already have experience using Adobe Campaign, but don't worry if it's been some time since you've used the tool. I'll give you a quick refresher on its many uses in the digital domain. So let's get started and take a look at what makes Adobe Campaign, version 6, the preferred solution around the world.

Building Workflows
In this module, I'm going to show you how to use workflows to create a campaign. To start, I'd like you to imagine you're about to take a trip to a new place. To go from point A to point B, you'd likely select a route on a map and make some stops along the way. Workflows function in much the same way, only each stop is an action that's taken enroute to the campaign goal. These actions are known as activities, and when activities are linked together by dragging and dropping one onto the other, it's called a workflow, and a workflow that's saved to reuse again is called a workflow template. Think of it like making a copy of your map so you can either take that route again, or use it to make an even better route next time. In Campaign, there are three distinct types of workflows, targeting workflows, campaign workflows, technical workflows, although each of these workflows can contain the same types of activities, each of them serve a different function to help you reach your goal. Targeting workflows are used to build delivery targets. Campaign workflows are used to create and configure deliveries for channels in specific campaigns, and technical workflows are used to maintain a campaign database and deliveries. Each of these workflows are located in different nodes of the Adobe Campaign tree. I'll show you how to access these workflows in the next clip.

Importing Data
So now that you've seen how data can be extracted from the campaign database using queries and workflows, how does that data actually get into Campaign in the first place? Well, it depends on the amount of data you're adding to Campaign, and how it's going to be used. If you only need to add one or two records, it probably makes sense to manually enter the data. You would just click on Profiles and targets universe. Make sure Recipients is selected in the left navigation, click the green Create button, enter the data, and Save. In another scenario, you may want to keep new data separate from existing data. You can do this with the Import a list function. While still in the Profiles and targets universe, I'm going to select lists in the left navigation, and then click on the down arrow in the green create button, and then I'll select Import a list. Now let's say you have thousands, or even tens of thousands, of records to import into Campaign. Well in this case, it's best to use import templates, but whatever method you use, there's one thing you should keep in mind, and that is to make sure to have the correct file format and data structure when importing data. Otherwise, you may come across errors, and it may have unintended consequences. In the next clip, I'll show you how to use the import wizard and templates to import data in the accepted file formats.

Exploring Advanced Functions
In this last module, I'm going to cover how to make the most out of Adobe Campaign using the solutions powerful scripting features for optimal content and data management. Knowing that Campaign has been designed with openness and versatility, I'd like to go over some of Campaign's advanced functionality to help you reach your marketing goals. In the next few clips, we'll take a look at custom forms, web services, and APIs.