Description
Course info
Level
Intermediate
Updated
Oct 16, 2017
Duration
58m
Description

Adobe Campaign is a recognized leader in multi-channel campaign management. In this course, Extend and Customize Adobe Campaign v6, you'll advance your knowledge of this leading integrated marketing solution. First, you'll discover how to automate processes using workflow templates. Next, you'll explore how to manipulate data by customizing XML documents. Finally, you'll learn how to integrate third-party applications using web services. When you're finished with this course, you'll have the knowledge to manage digital marketing campaigns across online and offline channels. Software required: Adobe Campaign v6.

About the author
About the author

Justin Buehler is a strategic communications and learning consultant, and the founder of Buehler Strategies. His firm specializes in strategy, content development, and instructional design for clients in the high-tech, government, and nonprofit sectors. Justin’s corporate communications experience includes working with Fortune 500 leaders Adobe, eBay, and Raytheon on change management initiatives.

About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name's Justin Buehler, and welcome to my course, Extend and Customize Adobe Campaign V6. I'm a strategic communications consultant and the founder of Buehler Strategies. We develop content that engages employees, partners, and customers. By choosing to take this course, you'll be working with a leader in multi-channel campaign management. In a Gartner study, Adobe Campaign bested 22 other marketing software vendors with its completeness of vision and strong ability to execute. Simply put, if you're looking to personalize your content so you can deepen your customer relationships, and provide richer customer experiences, then this is the course for you. Some of the major topics we'll cover include creating campaign deliveries, content management, building workflows, data management, and integrating Adobe Campaign with third-party applications. By the end of this course, you'll know how to navigate the Adobe Campaign tree, manage operators and groups, import data, use templates, create queries, identify XML elements and attributes, and create and edit data schemas. Before beginning this course, you should be familiar with developing forms and data models. I hope you will join me as we experience the awesome power of this best-in-class offer and personalization management solution in the Extend and Customize Adobe Campaign Version 6 course, at Pluralsight.