Description
Course info
Level
Beginner
Updated
Oct 13, 2017
Duration
2h 57m
Description

Learning Adobe Campaign will give you the knowledge needed in this rapidly growing and highly in demand marketing automated space. In this course, Getting Started with Adobe Campaign V6, you'll learn specific uses and techniques of Adobe Campaign V6, where you'll be shown an actual functioning instance of the software with a step-by-step walkthrough on exactly where to click and what to configure within the interface. First, you'll discover how to organize your marketing campaign calendar, use the audience segmentation, and target tools. Then, you'll explore how to work with email and other delivery channel templates. Finally, you'll delve into building an automated, multi-channel campaign using the visual workflow editor. By the end of this course, you’ll have the necessary knowledge to create and refine audiences, and automate the sending of marketing communications out of Adobe Campaign. Software required: Adobe Campaign V6.

About the author
About the author

Otto has over ten years of experience in digital marketing process and technology implementations. His career has spanned from supporting small and micro businesses to get started with e-mail marketing, founding and running a web development company, and consulting on enterprise implementations of Marketing Automation Platforms.

About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name is Otto Warner, and welcome to my course, Getting Started with Adobe Campaign V6. I've been a marketing automation consultant for the past seven years and for the past three have supported Adobe Campaign specifically. Learning Adobe Campaign will give you the knowledge to create an automated multi-channel marketing process for your business, and it will also bolster your resume and experience in this rapidly growing and highly in demand marketing automation space. There is a massive movement of marketing departments onto software like Adobe Campaign, and there is currently a large shortage of experienced individuals who know how to implement and run the software. This course is designed to introduce you to the software and its fundamental features and describe how to execute the most common use cases that Adobe Campaign is designed to fulfill. Some of the major topics that we will cover include organizing your marketing campaign calendar, using the audience segmentation and targeting tools, working with email and other delivery channel templates, and building automated multi-channel campaigns using Adobe's visual workflow editor. By the end of this course, you'll know how to create and refine audiences and automate the sending of marketing communications out of Adobe Campaign. Before beginning the course, you should be familiar with basic digital marketing and audience targeting concepts. From here, you should feel comfortable diving into our other courses on Adobe Campaign, which will bring you deeper training on some of the more advanced features of the software. I hope you'll join me on this journey to learn the basics of Adobe Campaign with the Getting Started with Adobe Campaign V6 course at Pluralsight.

Introduction and Installation
Hi, this is Otto Warner, and welcome to Getting Started with Adobe Campaign V6. In this module, I'll introduce you to the platform and show you how to install the Adobe Campaign rich client to connect to your instance of Campaign. But first, let's go over what you'll learn in this course. The modules of this fundamentals course will teach you how to install and navigate throughout the platform, create your marketing campaign plans in the system, create dynamic audiences using Adobe segmentation capabilities, manage deliveries and delivery templates, and finally, run and manage your campaigns. The benefits of this course will give you the ability to plan your marketing initiatives using the plans, programs, and campaign's hierarchy in the platform; create audience segments using Campaign's filter and workflow tools, which will remove the need to manually import and export static lists; create personalized email templates that you can use to affect one-to-one communications automatically; and build and launch your first campaign workflows, which can send deliveries from any channel.

Audience Segmentation
Hello, this is Otto Warner, and welcome to the Audience Segmentation module of the Getting Started with Adobe Campaign V6 course. We're going to go straight into a demo today, but before we do, let's just review what we're going to see in that demo. So the first thing we'll do is review the recipient profile. We're going to be creating our segmentation off of the data on our recipient profile, so it's important to make sure that you understand what's there on that profile and what you could add to it if you needed to. We'll then present the different segmentation options available in Adobe Campaign workflows. There are a number of different steps you can use, and while we won't go into a specific demonstration of all of them today, we will review which ones are there and what they're used for so that you know what you've got available to you as you're building out your own segmentation. We're then going to build a couple of examples in that workflow. The first thing we'll do is create a Query using a filtering condition. This is the most common step that you would start with to start your audience building in Adobe Campaign. So we'll start there, and then we'll move on to creating a Split where we'll take that queried audience and split it into two different segments. Now you'll be able to create more than two segments using a Split step, but we're just going to do a simple example using two for today. And then we'll get into reviewing how the use of Exclusion, Intersection, and Union steps in Campaign work. These allow you to further refine the audience that you've got and also bring in two different audiences and do things like exclude one from the other, and we'll see some examples of how those work. And lastly, we'll want to go over how the Deduplication step in Adobe Campaign works, which will help you to make sure that you're not going to send the same message out to the same recipient in a campaign. So that's another important step that we're going to review today. So without further ado, I'll jump into my instance of Adobe Campaign and start to show you how all of these things work.

Running Your Campaign
Hi, this is Otto Warner, and welcome back to the Adobe Campaign V6 Fundamentals course. In this module, we'll review how to manage a campaign. We'll be going straight into our platform for a demo in this module where we'll teach you how to utilize the Campaign flow controls in your workflows, we'll also show you how to start, pause, and restart a workflow when needed, we'll go over using the audit log for a running tally of every action that's occurred in your campaign, and we'll also show you how to use interim populations for further analysis of your audiences. Lastly, we'll review how to approve and confirm a delivery once your workflow is running. Let's get right into the platform and show you how these things work.