Description
Course info
Level
Beginner
Updated
Oct 13, 2017
Duration
2h 57m
Description

Learning Adobe Campaign will give you the knowledge needed in this rapidly growing and highly in demand marketing automated space. In this course, Getting Started with Adobe Campaign V6, you'll learn specific uses and techniques of Adobe Campaign V6, where you'll be shown an actual functioning instance of the software with a step-by-step walkthrough on exactly where to click and what to configure within the interface. First, you'll discover how to organize your marketing campaign calendar, use the audience segmentation, and target tools. Then, you'll explore how to work with email and other delivery channel templates. Finally, you'll delve into building an automated, multi-channel campaign using the visual workflow editor. By the end of this course, you’ll have the necessary knowledge to create and refine audiences, and automate the sending of marketing communications out of Adobe Campaign. Software required: Adobe Campaign V6.

About the author
About the author

Otto has over ten years of experience in digital marketing process and technology implementations. His career has spanned from supporting small and micro businesses to get started with e-mail marketing, founding and running a web development company, and consulting on enterprise implementations of Marketing Automation Platforms.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name is Otto Warner, and welcome to my course, Getting Started with Adobe Campaign V6. I've been a marketing automation consultant for the past seven years and for the past three have supported Adobe Campaign specifically. Learning Adobe Campaign will give you the knowledge to create an automated multi-channel marketing process for your business, and it will also bolster your resume and experience in this rapidly growing and highly in demand marketing automation space. There is a massive movement of marketing departments onto software like Adobe Campaign, and there is currently a large shortage of experienced individuals who know how to implement and run the software. This course is designed to introduce you to the software and its fundamental features and describe how to execute the most common use cases that Adobe Campaign is designed to fulfill. Some of the major topics that we will cover include organizing your marketing campaign calendar, using the audience segmentation and targeting tools, working with email and other delivery channel templates, and building automated multi-channel campaigns using Adobe's visual workflow editor. By the end of this course, you'll know how to create and refine audiences and automate the sending of marketing communications out of Adobe Campaign. Before beginning the course, you should be familiar with basic digital marketing and audience targeting concepts. From here, you should feel comfortable diving into our other courses on Adobe Campaign, which will bring you deeper training on some of the more advanced features of the software. I hope you'll join me on this journey to learn the basics of Adobe Campaign with the Getting Started with Adobe Campaign V6 course at Pluralsight.