Adobe Target Automated Personalization
Every day, millions of people visit websites. Everyone has different tastes and interests, and each has a different likelihood of engaging and buying. This course teaches you the power of automated personalization in web marketing using Adobe Target.
What you'll learn
Every day, millions of people visit web and mobile sites. Everyone has different tastes and interests, and each person has a different likelihood of engaging and buying. In this course, Adobe Target Automated Personalization, you will learn how to serve personalized and optimized experiences. First, you'll get a quickstart for using and understanding automated personalization. Then, you'll get an in-depth look at how to read and interpret the reports for the AP tests you create. Finally, you'll learn some strategy and how you can begin to use automated personalization in your own marketing organization. By the end of this course, you'll be able to sift through thousands of visitor variables to create personalized experiences for all of your website visitors. Software Required: Adobe Target.
Table of contents
- Module Welcome and Overview 2m
- The Value of Automated Personalization 1m
- Creating AP Activities Step 1 - Create 5m
- Creating AP Activities Step 2 - Target 5m
- Creating AP Activities Step 3 - Goal & Settings 7m
- HTML Offers 5m
- Content Exclusions 5m
- Reporting Groups 5m
- Control Groups 6m
- Key Components 5m
- The Random Forest (RF) Algorithm 8m