Every day, millions of people visit websites. Everyone has different tastes and interests, and each has a different likelihood of engaging and buying. This course teaches you the power of automated personalization in web marketing using Adobe Target.
Every day, millions of people visit web and mobile sites. Everyone has different tastes and interests, and each person has a different likelihood of engaging and buying. In this course, Adobe Target Automated Personalization, you will learn how to serve personalized and optimized experiences. First, you'll get a quickstart for using and understanding automated personalization. Then, you'll get an in-depth look at how to read and interpret the reports for the AP tests you create. Finally, you'll learn some strategy and how you can begin to use automated personalization in your own marketing organization. By the end of this course, you'll be able to sift through thousands of visitor variables to create personalized experiences for all of your website visitors. Software Required: Adobe Target.
Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs.
Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.
Laura is a passionate visual effects and motion graphics author at Pluralsight. Ever since her first exposure to After Effects in college, Laura has had an eternal drive to learn more about motion graphics, and teach others what she has discovered. Laura began working at Digital-Tutors (now a Pluralsight company) as a motion graphics artist, creating visually-appealing advertisements and informative art for the site.