Description
Course info
Level
Beginner
Updated
October 17, 2017
Duration
1h 49m
Description

Adobe Target provides you the necessary tools to start driving growth, personalization, and more relevant experiences to your customers. In this course, Adobe Target Optimize Digital Experiences Building on the Fundamentals, you'll learn how to better target and segment your users to serve more relevant experiences. First, you will learn how to identify and create your audiences through the use of profile scripts. Next, you'll learn how to analyze and break down your activity results. Finally, you'll learn how to plan for growth by organizing your team and business objectives. When you're finished with this course, you'll have the skills and knowledge needed to start tailoring your website to match the expectations of your customers.

About the author
About the author

Jonathan Greiner is our Optimization Guru here at Pluralsight. He started his career in various capacities of the eCommerce world where he found a special interest in evidence based marketing, specifically conversion optimization.

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About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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