Adobe Target Optimize Digital Experiences Building on the Fundamentals

Adobe Target provides you the necessary tools to start driving growth, personalization, and more relevant experiences to your customers. This course teaches you the necessary steps to build your audience segments, analyze report results, and more.
Course info
Level
Beginner
Updated
Oct 17, 2017
Duration
1h 49m
Table of contents
Description
Course info
Level
Beginner
Updated
Oct 17, 2017
Duration
1h 49m
Description

Adobe Target provides you the necessary tools to start driving growth, personalization, and more relevant experiences to your customers. In this course, Adobe Target Optimize Digital Experiences Building on the Fundamentals, you'll learn how to better target and segment your users to serve more relevant experiences. First, you will learn how to identify and create your audiences through the use of profile scripts. Next, you'll learn how to analyze and break down your activity results. Finally, you'll learn how to plan for growth by organizing your team and business objectives. When you're finished with this course, you'll have the skills and knowledge needed to start tailoring your website to match the expectations of your customers.

About the author
About the author

Jonathan Greiner is our Optimization Guru here at Pluralsight. He started his career in various capacities of the eCommerce world where he found a special interest in evidence based marketing, specifically conversion optimization.

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Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hey everyone, my name is Jonathan Greiner and welcome to my course Adobe Target Optimize Digital Experiences Building on the Fundamentals. Adobe target is designed to make testing and adopting a culture of optimization straightforward and scalable. We'll continue to build upon the foundational knowledge we reviewed in the course prior, Adobe Target, Optimize Digital Experiences Fundamentals. In this course we'll learn how to take full advantage of Adobe Target's platform to better fuel our optimization program and build our optimization team. Some of the major topics we'll cover include advanced audience and targeting creation, reporting and activity analysis, preparing the best activity type for your specific needs, common troubleshooting techniques and laying the foundation for your optimization roadmap and team. By the end of this course you'll have the knowledge necessary to begin building something remarkable within your organization. Adobe Target provides you the necessary tools to start driving growth, personalization and a more relevant experience to your customers. I hope you'll join me today in learning more about Adobe Target here at Pluralsight.