Adobe Target Optimize Digital Experiences Building on the Fundamentals
Adobe Target provides you the necessary tools to start driving growth, personalization, and more relevant experiences to your customers. This course teaches you the necessary steps to build your audience segments, analyze report results, and more.
What you'll learn
Adobe Target provides you the necessary tools to start driving growth, personalization, and more relevant experiences to your customers. In this course, Adobe Target Optimize Digital Experiences Building on the Fundamentals, you'll learn how to better target and segment your users to serve more relevant experiences. First, you will learn how to identify and create your audiences through the use of profile scripts. Next, you'll learn how to analyze and break down your activity results. Finally, you'll learn how to plan for growth by organizing your team and business objectives. When you're finished with this course, you'll have the skills and knowledge needed to start tailoring your website to match the expectations of your customers.
Table of contents
About the author
Jonathan Greiner is our Optimization Guru here at Pluralsight. He started his career in various capacities of the eCommerce world where he found a special interest in evidence based marketing, specifically conversion optimization. Achieving optimal results comes naturally to Jonathan, as evidenced by his tendency to drive on a quarter-tank of gas in order to cut weight and optimize MPG, and the fact that he split tests golf balls for maximum distance. This lifelong quest for discovering ideal o... more