Adobe Target Optimize Digital Experiences Fundamentals

Adobe Target empowers companies with tools needed to drive more relevant experiences and engagement for customers. This course teaches you the basics of conversion optimization, activity creation, and managing offers stored in the customer library.
Course info
Level
Beginner
Updated
Oct 17, 2017
Duration
1h 35m
Table of contents
Description
Course info
Level
Beginner
Updated
Oct 17, 2017
Duration
1h 35m
Description

The digital age is constantly moving at a rapid pace, and it's often difficult to get ahead. In this course, Adobe Target Optimize Digital Experiences Fundamentals, you'll learn how to achieve a better understanding of your customer by driving more relevant experiences while improving your bottom line. First, you'll explore the basics of conversion optimization and how to structure a culture of testing. Next, you'll discover how to create testing activities to match your business objectives. Finally, you'll learn how to utilize the content library within Adobe Target for a more efficient workflow in the Marketing Cloud. When you're finished with this course, you'll have the skills and knowledge needed to start tailoring your website to match the expectations of your customers. Software required: Adobe Target.

About the author
About the author

Jonathan Greiner is our Optimization Guru here at Pluralsight. He started his career in various capacities of the eCommerce world where he found a special interest in evidence based marketing, specifically conversion optimization.

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Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hey everyone, my name is Jonathan Greiner and welcome to my course Optimize Digital Experiences Using Adobe Target. Adobe Target is designed to make testing and adopting a culture of optimization straightforward and scalable. in this course, we'll learn how to use Adobe Target to serve more relevant experiences for better engagement and improved ROI. Some of the major topics we'll cover include: Foundational knowledge of conversion optimization, start to finish creation of A/B, experience targeting, and multi-varied activities, designing activities in the visual experience composer and the form-based experience composer, understanding and leveraging the capabilities of the content library across Adobe Target and the marketing cloud. By the end of this course, you'll be able to better collaborate across your organization like never before, in order to understand your customers, and deliver more timely, resonant, and engaging experiences. This course aims to lay some initial groundwork so you can walk away to prepared to plan, build, and execute optimization activities. I hope you'll join me today in learning more about Adobe Target, here at Pluralsight.