Adobe Target Premium Recommendations

Adobe Target is designed to make testing and adopting a culture of optimization straightforward and scaleable. This course covers the basics of using Target Recommendations including basic navigation and creation, syncing data feeds, and more.
Course info
Level
Intermediate
Updated
Dec 22, 2017
Duration
1h 58m
Table of contents
Description
Course info
Level
Intermediate
Updated
Dec 22, 2017
Duration
1h 58m
Description

Have you ever wondered how to tailor your website to meet the increasing need for personalization? If so, Adobe Target Premium Recommendations is the course for you. In this course, you will learn the fundamental operations of Adobe Recommendations in Target so that you can suggest the most popular and compelling products, articles, downloads, and other content to website visitors. First, you will learn the benefits of having recommendations. Then, you will learn to navigate the recommendations interface, and understand the various algorithms available and when to use them. Finally, wrap up the course by exploring the different types of data available, how to create, test, and target with recommendations, and how to evaluate the results of your recommendation activities to drive further iterations. By the end of this course, you’ll have the knowledge necessary to more efficiently begin building recommendations to serve the content your visitors want. Software Required: Adobe Target.

About the author
About the author

Jonathan Greiner is our Optimization Guru here at Pluralsight. He started his career in various capacities of the eCommerce world where he found a special interest in evidence based marketing, specifically conversion optimization.

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About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hey everyone, my name is Jonathan Greiner. Welcome to my course Adobe Target Premium Recommendations. We've built this course in partnership with Adobe Digital Learning Services. Adobe Target is designed to make testing and adopting a culture of optimization straightforward and scalable. In this course, you'll learn the fundamental operations of Adobe Recommendations so that you can suggest the most popular and compelling products, articles, downloads, and other content to website visitors. Some of the major topics we'll cover in this course include defining and describing the benefits of having Recommendations, navigating through the Recommendations interface, understand the various algorithms available and when to use them, learn the different types of data available and how to sync them, create, test, and target with Recommendations, and evaluate the results of your recommendation activities to drive further iterations. By the end of this course, you'll have the knowledge necessary to begin building recommendations to serve the content you're visitors want more efficiently. Adobe Target provides you the necessary tools to start driving growth, personalization, and more relevant experiences to your customers. I hope you'll join me today in learning more about Adobe Target Premium Recommendations here at Pluralsight.