Adobe Target Premium Recommendations

by Jonathan Greiner

Adobe Target is designed to make testing and adopting a culture of optimization straightforward and scaleable. This course covers the basics of using Target Recommendations including basic navigation and creation, syncing data feeds, and more.

What you'll learn

Have you ever wondered how to tailor your website to meet the increasing need for personalization? If so, Adobe Target Premium Recommendations is the course for you. In this course, you will learn the fundamental operations of Adobe Recommendations in Target so that you can suggest the most popular and compelling products, articles, downloads, and other content to website visitors. First, you will learn the benefits of having recommendations. Then, you will learn to navigate the recommendations interface, and understand the various algorithms available and when to use them. Finally, wrap up the course by exploring the different types of data available, how to create, test, and target with recommendations, and how to evaluate the results of your recommendation activities to drive further iterations. By the end of this course, you’ll have the knowledge necessary to more efficiently begin building recommendations to serve the content your visitors want. Software Required: Adobe Target.

About the author

Jonathan Greiner is our Optimization Guru here at Pluralsight. He started his career in various capacities of the eCommerce world where he found a special interest in evidence based marketing, specifically conversion optimization. Achieving optimal results comes naturally to Jonathan, as evidenced by his tendency to drive on a quarter-tank of gas in order to cut weight and optimize MPG, and the fact that he split tests golf balls for maximum distance. This lifelong quest for discovering ideal o... more

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