Using Adobe Analytics and Shared Audiences with Adobe Target
Learn how to use Adobe Analytics reporting to analyze Target activities and how to use the People core service to achieve a complete, 360-degree understanding of customers to drive more relevant experiences for better engagement and improved ROI.
What you'll learn
At the core of driving any successful marketing strategy is a deep understanding of who your customer is. In Using Adobe Analytics and Shared Audiences with Adobe Target, you will learn how to use Adobe Analytics reporting to analyze Target activities and how to use the People core service to achieve a complete, 360-degree understanding of your customers to drive more relevant experiences for better engagement and improved ROI. First, you'll learn how to create A4T tests and the unified customer view. Then, you'll learn how to share and use historical and real-time audiences, and how to enrich the customer data for targeting, segmenting, and reporting by using customer attributes. Finally you'll learn how to implement, validate and troubleshoot portions of the Marketing Cloud ID service. When you're finished with this course, you will have a foundational knowledge on leveraging the People core services in the Adobe Marketing Cloud to help you improve your ROI. Software required: Adobe Analytics and Adobe Target.
Table of contents
About the author
Jonathan Greiner is our Optimization Guru here at Pluralsight. He started his career in various capacities of the eCommerce world where he found a special interest in evidence based marketing, specifically conversion optimization. Achieving optimal results comes naturally to Jonathan, as evidenced by his tendency to drive on a quarter-tank of gas in order to cut weight and optimize MPG, and the fact that he split tests golf balls for maximum distance. This lifelong quest for discovering ideal o... more