The Culture Competition – Personalisation vs. Privacy

Big Data LDN 2019 | The Culture Competition – Personalisation vs. Privacy | Neil Currie
Course info
Level
Intermediate
Updated
Dec 17, 2019
Duration
20m
Table of contents
The Culture Competition – Personalisation vs. Privacy
Description
Course info
Level
Intermediate
Updated
Dec 17, 2019
Duration
20m
Description

In the challenge to provide better services, companies are increasingly turning to greater personalization. In many cases, personalization is in competition with regulatory initiatives focused on personal information. This can be further impacted by the expectations of different age groups in how interaction between company and consumer will take place. These same generational expectations affect company culture and governance regarding how data is used, managed, and valued internally as well as externally.

About the author
About the author

Big Data LDN is the UK’s largest data and analytics conference and exhibition.

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