Paths

Adobe Campaign v6.1

Authors: Otto Warner, Adobe Digital Learning Services, Paul Schultz, Justin Buehler

Adobe Campaign v6.1 is marketing automation software used to orchestrate cross-channel campaigns. It’s important because marketers can create personalized experiences for each of... Read more

Beginner

In this beginner section, you'll learn to manage programs, campaigns, profiles, send messages, publish landing pages, create and use workflows, and monitor marketing activities.

1

Getting Started with Adobe Campaign V6

by Otto Warner, Adobe Digital Learning Services

Oct 13, 2017 / 2h 57m

Beginner • 2h 57m

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Description

Learning Adobe Campaign will give you the knowledge needed in this rapidly growing and highly in demand marketing automated space. In this course, Getting Started with Adobe Campaign V6, you'll learn specific uses and techniques of Adobe Campaign V6, where you'll be shown an actual functioning instance of the software with a step-by-step walkthrough on exactly where to click and what to configure within the interface. First, you'll discover how to organize your marketing campaign calendar, use the audience segmentation, and target tools. Then, you'll explore how to work with email and other delivery channel templates. Finally, you'll delve into building an automated, multi-channel campaign using the visual workflow editor. By the end of this course, you’ll have the necessary knowledge to create and refine audiences, and automate the sending of marketing communications out of Adobe Campaign. Software required: Adobe Campaign V6.

Table of contents
  1. Course Overview
    1m 52s
  2. Introduction and Installation
    6m 37s
  3. Campaign Planning and Hierarchy
    32m 48s
  4. Audience Segmentation
    49m 8s
  5. Managing Your Deliveries
    48m 34s
  6. Running Your Campaign
    38m 16s

Intermediate

In this intermediate section, you'll learn to manage complex workflows, create queries, manage audiences, and import and export lists.

2

Extend and Customize Adobe Campaign v6

by Justin Buehler, Adobe Digital Learning Services

Oct 16, 2017 / 57m

Intermediate • 57m

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Description

Adobe Campaign is a recognized leader in multi-channel campaign management. In this course, Extend and Customize Adobe Campaign v6, you'll advance your knowledge of this leading integrated marketing solution. First, you'll discover how to automate processes using workflow templates. Next, you'll explore how to manipulate data by customizing XML documents. Finally, you'll learn how to integrate third-party applications using web services. When you're finished with this course, you'll have the knowledge to manage digital marketing campaigns across online and offline channels. Software required: Adobe Campaign v6.

Table of contents
  1. Course Overview
    1m 41s
  2. Adobe Campaign v6 Review
    13m 53s
  3. Managing Operators
    5m 47s
  4. Building Workflows
    10m 49s
  5. Importing Data
    7m 3s
  6. Data Structure
    12m 14s
  7. Exploring Advanced Functions
    6m 23s

Advanced

In this advanced section, you'll learn to configure the Campaign server, manage operators, run complex queries, manage offer catalogs with Interaction, and create custom reports.

3

Adobe Campaign Admin Fundamentals

by Paul Schultz, Adobe Digital Learning Services

Sep 22, 2017 / 55m

Beginner • 55m

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Description

As companies keep competing for customer mind-share, the ability to produce highly personalized marketing content is becoming more valuable to the customer experience. In this course, Adobe Campaign Admin Fundamentals, you'll learn how to leverage your customer data to target and deliver custom marketing messages to your customer base using Adobe Campaign. First, you'll discover how to optimize your individual and group security settings in order to facilitate multi-team marketing efforts and cross-channel marketing campaigns. Next, you'll explore how to build targeted workflows with basic and complex query activities to deliver content to subsets of customers. Finally, you'll cover how to process file uploads to your Campaign database. By the end of this course, you'll be able to customize the platform to your company's unique business needs, and engineer targeted workflows to deliver personalized and relevant customer experiences. Software required: Adobe Campaign V6.

Table of contents
  1. Course Overview
    1m 16s
  2. Configuring and Managing Security Settings
    11m 28s
  3. Creating and Executing Basic Workflows
    6m 31s
  4. Standardizing Campaign Practices
    17m 56s
  5. Processing File Based Updates
    11m 38s
  6. Creating and Deploying Packages
    6m 54s

What you will learn

  • How to navigate Campaign universes
  • How to manage tasks, costs, and marketing resources
  • How to create and manage workflows
  • How to create and edit queries
  • How to create content and work with deliveries
  • How to track deliveries
  • How to create and manage profiles and audiences
  • How to use reports
  • How to use Interaction to personalize customer experiences

Pre-requisites

We recommend that you have a basic understanding of CRM software, including automation and campaign management. Experience with data analysis and reporting is also recommended.

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