Front UX & Product Management Case Study Conference 2019

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Front UX & Product Management Case Study Conference 2019

Author: Front

Front is the product conference for UX designers and product managers. It's a practitioner’s conference. Attendees come for an education, real world, from-the-trenches case... Read more

What You Will Learn

  • Product Management Fundamentals and Best Practices
  • User Experience Design
  • Research Practices and Processes

Pre-requisites

None.

Front Sessions

In these conference sessions from Front Utah, you'll encounter topics ranging from product management to user experience (UX) design, and more.

Scrapping Your Scrappy Research Process for Scale: Front 2019

by Front

Feb 4, 2020 / 34m

34m

Start Course
Description

In Danielle Green's talk, you'll learn how (and when) to say goodbye to your scrappy research culture in favor of a rigorous research process to support a scaling business. Like most aspects of product and development, research looks very different at a startup compared to an enterprise business. Comparisons can be made of research practices at different sized companies, but how does the transition actually happen? How do you know when it is time to move from one research approach to another? This presentation will address how to tell which research stage best fits your business, and what you need to do to level-up your research when the time is right. The story of Jane can help you anticipate how a team navigates these large-scale process changes to become a research powerhouse on the other side.

Table of contents
  1. Scrapping Your Scrappy Research Process for Scale

Gen 2: Front 2019

by Front

Feb 4, 2020 / 35m

35m

Start Course
Description

Everyone has a personal history. Happy growth, as well as formative struggles and insecurities mold and teach us how to navigate our day-to-day. As a California-born Korean kid, Frank Yoo will talk about his experience as a second generation American, and how early questions of assimilation and identity, and subsequent phases of introspection and self-reckoning shaped his career and perspective on effective teams, leadership, and succession.

Table of contents
  1. Gen 2

The Strange Alliance: Front 2019

by Front

Feb 4, 2020 / 35m

35m

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Description

Product teams often view a customer’s interaction with their offering as limited within a set of product features. But to a customer, it really extends to the end-to-end experience with your entire brand — from acquisition ads, targeted emails and sponsored content, to the website, the software or physical product experience, and continued via support interactions. Consider how much better the customer journey is with a consistent experience across every interaction. But how do you make it consistent when all you can control is the UX in your product area? In this presentation, Lauren Treasure will provide a framework on how to build and maintain strong relationships with your counterparts across the organization, as well as real examples from Chatbooks and Ancestry.

Table of contents
  1. The Strange Alliance

Designing for Impact: The Shape and Strategy of Design Maturity: Front 2019

by Front

Feb 4, 2020 / 35m

35m

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Description

Design is at a pivotal moment. Our influence within the business is growing, our skills are in higher demand as problems grow more complex, and companies across size and industries are asking themselves: How do we increase the impact of design? In this talk, Emily Campbell will explore the drivers of design maturity through the lens of research, drawing from two major reports released last year, and from direct experience, looking at how highly design-mature companies manage, evangelize, and practice design. Emily will also explore the levers that have the most direct impact on design influence, and the way organizations are leaning into their people and practices to get there.

Table of contents
  1. Designing for Impact: The Shape and Strategy of Design Maturity

The Incumbents Dilemma: Front 2019

by Front

Feb 4, 2020 / 35m

35m

Start Course
Description

What if everything you think you know about the market is wrong? Not that it was always wrong, but that it is wrong today. That is a very possible reality in todays ultra fast-paced world. The solution: Disrupt your assumptions before they disrupt you. Join Thor Ernstsson to learn more.

Table of contents
  1. The Incumbents Dilemma

Designing Change: Front 2019

by Front

Feb 4, 2020 / 34m

34m

Start Course
Description

Great companies are defined by their ability to change. Apple changed when they re-hired Steve Jobs. Microsoft changed when they embraced open-source software. Amazon changed when they started selling groceries, and then cloud computing, and then original TV shows. It is easy to imagine these changes as grand strategic moves, carefully planned and executed by a handful of luminaries. Lasting, meaningful change comes from many small, focused improvements over time. With patience, just one person can make a substantial impact in even the largest organizations. Think about something you’d like to change. It might be overwhelming, but be bold. The bigger, the better. What Matt Strom would like to do is help you start making that change. The good news is that Matt's job is easy - Nobody is better at changing than designers and product managers. With the right tools, you can make focused, meaningful improvements to your company’s process, culture, or products. In this talk, Matt Strom will share how writing design principles with your team sets the stage, tell you how great feedback can fuel change, and share stories of big changes he's made, like radically improving the Wall Street Journal’s approach to accessibility. By the end, you’ll be able to go back to work and start changing your team for the better, whether you’re a tenured manager or a brand new hire.

Table of contents
  1. Designing Change

Slaying Giants: Front 2019

by Front

Feb 4, 2020 / 35m

35m

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Description

Every company has a different process for making product decisions. What to build? What not to build? In what order? How to build it? How does it work? Startups have less money, talent, and expertise than established companies, but they sometimes win. How? Speed and flexibility. Decision making is a critical ingredient in a startup’s speed and flexibility. In this presentation, Jeff Whitlock will explore key lessons of product decision making at startups and provide ideas for how you can implement these lessons at established companies.

Table of contents
  1. Slaying Giants

Organizational Design: Going from Features to Experiences: Front 2019

by Front

Feb 4, 2020 / 39m

39m

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Description

What does it take to truly lead an organization that focuses on the customers and not features? Hint, it’s not just about a product development process! In this talk, Nate Walkingshaw will share his journey, which took years in the making, in taking Pluralsight from private to public, from a product team of 10 to an experience organization of 550, and from building a product to developing an open platform.

Table of contents
  1. Organizational Design: Going from Features to Experiences

Who Will Build the Next Million Products: Front 2019

by Front

Feb 4, 2020 / 36m

36m

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Description

Since the inception of the internet, the practice of bringing new products to market has involved an intricate dance between product managers, designers, and software engineers – so much so that thousands of companies and services have sprung up from making the interface between design and development more efficient. But what if we pause, take a step back, and ask ourselves: could there be a radically new way that we can approach creating products that will make it easier for 100X as many people to bring their product ideas to life? Vlad Magdalin's conference session will explore the rich history of other creative industries (like 3D animation and digital publishing) to gain inspiration for how we can completely rethink and transform today’s product design and development practices.

Table of contents
  1. Who Will Build the Next Million Products

The Business Value of Design: Front 2019

by Front

Feb 4, 2020 / 36m

36m

Start Course
Description

Is design fluff? Pop and sizzle? Icing on the cake? Or, is design the lifeblood of the business? We all can point to products and services from thriving businesses that are iconic and well designed. These experiences are reminders that well designed products and services can thrive at the intersection of both consumer and business value. Come listen to Mark Rawlin and stories from his experience at Nike and Vivint Smart Home in creating value through consumer-centered design.

Table of contents
  1. The Business Value of Design

Letting Go of Process and Accepting Controlled Chaos: Front 2019

by Front

Feb 4, 2020 / 35m

35m

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Description

Great product teams are empowered with a vision; organized into co-located, cross-functional, autonomous teams; and motivated by autonomy, mastery, and purpose. You don’t hire the best and then tell them what to do. But how does that scale? How does autonomy work when there’s multiple autonomous teams that must work together? No matter how innovative or proven your processes, structure, or techniques, they can’t be forced into place if they don’t fit the people. Every organization is different, every context is different, and every person is different. Your job as a leader isn’t building process, it’s building trust; and it requires patience. Your team must discover it and own it. Understanding your team’s technical skills, operational proficiency, and emotional maturity is crucial as you slowly step back from what, through how, to why. Join Wade Shearer for the story of how Workfront’s international user experience organization doubled in size in one year, reorganized into cross-functionally-led portfolios, assembled a design ops team, produced a design system, embarking on a complete user experience overall of an 18 year old enterprise platform, and developed a culture of accountability, transparency, feedback, and recognition.

Table of contents
  1. Letting Go of Process and Accepting Controlled Chaos

How We Used Fast Customer Feedback to Build a Product for Fast Customer Feedback: Front 2019

by Front

Feb 4, 2020 / 36m

36m

Start Course
Description

Desirable, viable, and feasible. This is the criteria every team should consider when building a product. This was the mantra of UserTesting during the recent development and launch of Product Insight, a new application developed to help product teams build better products by leveraging rapid customer feedback. When UserTesting builds products, they are constantly refining their understanding of three key questions: Who is my customer? What is their problem? What is the best, lightest solution I can build for them? These questions drive rapid validation and iteration cycles as they build. To demonstrate their product development framework, Tanya Koshy will discuss the creation of Product Insight to show how UserTesting used customer feedback to (in)validate early ideas, to scope an MVP based on our understanding of customer needs, and to get a product to market quickly. Tanya will also give examples of how UserTesting shared their understanding of the three key questions throughout the product development lifecycle to bring stakeholders and the organization along. Those watching this talk will learn practical tips for how they can successfully implement our product development framework to improve time to product success. In this session, Tanya will walk through how UserTesting develops pragmatic ways to test and validate: product ideas at every stage, from conception through launch, and ideas for sharing what you learn about your customers to build buy-in & alignment across your org for the products you build.

Table of contents
  1. How We Used Fast Customer Feedback to Build a Product for Fast Customer Feedback

Designing a Modular Onboarding System: Front 2019

by Front

Feb 4, 2020 / 30m

30m

Start Course
Description

New beginnings are equally fun and terrifying, and trying out a new software product can often feel the same. While customers are navigating uncharted territory to get started in your product for the first time, having the right sign posts for them at the right time can set up their relationship with your product for lasting success. But true success goes beyond just the first impression—from signup, activation, first use, and re-engagement, your customers need a cohesive experience to feel confident in your product. The reality of that becomes much trickier. Onboarding often sits between several teams, including individual product teams, customer engagement, and sales/marketing. How do you empower different product teams and functions to input into onboarding but still come out with a unified, comprehensive onboarding experience that helps customers quickly see value and stay engaged over time? In this talk, Cindy Chang will look at how Intercom developed an extensible onboarding system and the key lessons learned along the way.

Table of contents
  1. Designing a Modular Onboarding System