Salesforce Certified Marketing Cloud Administrator

Paths

Salesforce Certified Marketing Cloud Administrator

Authors: Shane Smyth, Justin Zucker, Baneen Qazi, Zuzanna Jarczynska

This certification path is designed to help you prepare for the Salesforce Certified Marketing Cloud Administrator exam. The main takeaways from these courses include digital... Read more

What you will learn

  • Understanding marketing automation best practices in Salesforce Marketing Cloud
  • Understand Account structure and the components
  • Understand Marketing Governance & Compliance in Salesforce Marketing Cloud
  • Understand MobileConnect
  • Understand MobilePush
  • Understand Social Studio & Advertising Studio
  • Understand Extension Products
  • Understand how to set up the basic configurations in the Marketing Cloud instance
  • Understand data extensions and their configurations
  • Understand Contact Builder's role in Marketing Cloud
  • Understand the Contact Deletion process
  • Configure Email Studio
  • Understand journey creation process, configuration and settings
  • Understand different type of activities available in Automation Studio
  • Understand Marketing Cloud Connect
  • Integrate sales, marketing, and service data using Salesforce Marketing Cloud Connect
  • Understand the best practices to maintain good deliverability and IP reputation
  • Understand the importance of security and various methods data can be secured (best practices)

Pre-requisites

There are no prerequisites for this certification path.

Path Courses

This certification path is designed to help you prepare for the Salesforce Certified Marketing Cloud Administrator exam. The main takeaways from these courses include digital marketing proficiency, subscriber data management, account setup, channel management, and account maintenance. Aside from certification preparation, these skills can be beneficial across several real world Salesforce roles.

Salesforce Marketing Cloud: Getting Started

by Shane Smyth

Apr 22, 2021 / 21m

21m

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Description

In this course, Salesforce Marketing Cloud: Getting Started, you’ll learn the Salesforce Marketing Cloud basics and the key areas to understand as you begin your journey with this new cloud.

  1. explore the account structure of Marketing Cloud and some of the important facts about features and cost levers
  2. discover marketing automation basics, and how these concepts are delivered within Salesforce Marketing Cloud’s studios and builders
  3. learn the importance of security, governance models, and compliance
When you’re finished with this course, you’ll have the skills and knowledge needed to manage the basics of Marketing Cloud and understand the framework you’re working in.

Table of contents
  1. Course Overview
  2. Salesforce Marketing Cloud Account Structure and Basics
  3. Salesforce Marketing Cloud Automation Basics
  4. Salesforce Marketing Cloud Security, Compliance, and Governance

Configuration in Salesforce Marketing Cloud

by Justin Zucker

Jul 28, 2021 / 1h 10m

1h 10m

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Description

If you just enabled Salesforce Marketing Cloud, or have been tasked with being your organization’s Marketing Cloud administrator, then this course will get you on the fast track to getting your organization set up to start using Marketing Cloud. In this course, Configuration in Salesforce Marketing Cloud, you will learn how to set up Marketing Cloud as an administrator. First, you will cover all of the basic setup and configuration as well as deeper dives into security settings. Next, you will understand how to create and manage business units, users, permission sets, and API packages. Finally, you will learn how to configure your account to adhere to brand styles. After completing this course, you will have the skills and knowledge needed to function as a full Marketing Cloud administrator, with the ability to set up and manage users, create integration points for developers, and manage your enterprise’s security within Marketing Cloud.

Table of contents
  1. Course Overview
  2. Explaining Business Units, Account Settings, and FTP in Salesforce Marketing Cloud
  3. Setting up Users, Roles, and Permissions within Salesforce Marketing Cloud
  4. Creating and Managing Installed Packages within Salesforce Marketing Cloud

Data Management Principles in Salesforce Marketing Cloud

by Shane Smyth

Jul 1, 2021 / 1h 17s

1h 17s

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Description

Data management is difficult in the best of times, and with learning a new tool it’s a mountain to climb. In this course, Data Management Principles in Salesforce Marketing Cloud, you’ll learn to effectively manage data in Marketing Cloud. First, you’ll explore contact builder and how this app within Marketing Cloud helps you bring data together from several sources. Next, you’ll discover how Marketing Cloud handles data modeling, key management, and how to tie everything together effectively. Finally, you’ll learn how to create and manage data within Data Extensions, and your options to store data within the platform. When you’re finished with this course, you’ll have the skills and knowledge needed to manage your data, and scale an enterprise business in Marketing Cloud.

Table of contents
  1. Course Overview
  2. Salesforce Marketing Cloud Contact Builder Overview
  3. Data Management in Salesforce Marketing Cloud
  4. Data Extension Deep Dive
  5. Contact Deletion Process in Salesforce Marketing Cloud

Journey Builder and Automation Studio in Salesforce Marketing Cloud

by Baneen Qazi

Jun 30, 2021 / 45m

45m

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Description

Every marketer experiences tedious, manual processes at some point in their career. Manually importing data and scheduling emails can result in a lot of lost time and money, which would be better spent elsewhere. In this course, Journey Builder and Automation Studio in Salesforce Marketing Cloud, you’ll learn how to build and automate cross-channel experiences that will help you get closer to your customers. First, you’ll explore the different types of activities available in Automation Studio and how to build and maintain automations. Next, you’ll discover the entire journey creation process. You’ll learn how to define your data entry source, build decision-based paths, configure goals, and test your journey. Finally, you’ll learn about typical use cases of journey builder for enterprise companies that you can apply to your organization. When you’re finished with this course, you’ll have the skills and knowledge of Journey Builder and Automation Studio needed to build, test and execute 1-to-1 journeys at scale, and provide a more timely, personalized customer experience.

Table of contents
  1. Course Overview
  2. Understanding Automation Studio in Salesforce Marketing Cloud
  3. Building Journeys with Salesforce Marketing Cloud
  4. Testing and Deploying Journeys in Salesforce Marketing Cloud

Installing and Managing Salesforce Marketing Cloud Connect

by Zuzanna Jarczynska

Jun 21, 2021 / 56m

56m

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Description

Using Marketing Cloud Connect enables marketers to combine the marketing automation tools available in Salesforce Marketing Cloud with the customer relationship and campaign management capabilities of Salesforce. In this course, Installing and Managing Salesforce Marketing Cloud Connect, you will learn how to use Marketing Cloud Connect to integrate Marketing Cloud with Salesforce CRM. First, you’ll explore the use cases and prerequisites for using Marketing Cloud Connect. Next, you’ll learn how to install the Marketing Cloud Connect managed package, configure both Salesforce CRM and Marketing Cloud, and establish the connection. Finally, you’ll discover the different account and user configuration possibilities. When you’re finished with this course, you’ll have the skills and knowledge needed to set up the integration between Salesforce Marketing Cloud and Salesforce CRM.

Table of contents
  1. Course Overview
  2. Understand Marketing Cloud Connect
  3. Install the Managed Package and Configure Salesforce CRM
  4. Connect Marketing Cloud with the Salesforce CRM
  5. Explore Marketing Cloud Connect Setup Options