Salesforce Marketing Cloud Developer

Paths

Salesforce Marketing Cloud Developer

Authors: Shane Smyth, Baneen Qazi, Ines Garcia, Salina Popova, Eliot Harper

Salesforce Marketing Cloud is an enterprise-grade digital marketing platform that includes a comprehensive API for platform integration, SQL support for data transformation and... Read more

What you will learn

  • Create an installed package & trigger an email from the API
  • Develop an email that uses AMPscript for personalization
  • Develop a content block that utilizes AMPscript to pull in related content
  • Apply SQL (queries) to manage and manipulate data
  • Understand the use of data views and query data out
  • Manage FTP and Data Imports
  • Configure an email template and email based on the template
  • Develop a landing page that utilizes AMPscript
  • Create and manage attribute groups for journey data models
  • Create and utilize send logs in your email process
  • Utilize SSJS to interact with data
  • Create flexible emails with Guide Template Language (GTL)
  • Delete and Restrict Contacts in Marketing Cloud
  • Work with data in the SOAP API
  • Create Sophisticated Content Personalization using AMPscript
  • Use AMPscript for programmable content

Pre-requisites

No prior scripting or development experience is required, however an understanding of HTML and CSS is recommended.

Path Courses

This path introduces the platforms’ APIs, data models and scripting languages, so developers can integrate Marketing Cloud with other platforms in a marketing technology stack, perform Extract, Transform and Load (ETL) processes on data and create sophisticated content personalization.

Coming Soon

Using the REST API in Salesforce Marketing Cloud

Coming Soon

by Pluralsight

Developing Personalized Emails in Salesforce Marketing Cloud

by Shane Smyth

Jul 29, 2020 / 39m

39m

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Description

Personalized emails enable you to move from mass marketing to one-to-one communication. This allows your customers to receive the content they want, when they want it.

In this course, Developing Personalized Emails in Salesforce Marketing Cloud, you’ll learn how to set up personalized emails using AMPscript.

First, you’ll explore the basics of emails in Salesforce Marketing Cloud and how the components add up to make a templated email.

Next, you’ll discover exactly what data it takes to embark on sending personalized emails.

Finally, you’ll learn how to build personalization using AMPscript and get into the nuts and bolts of what’s possible in Salesforce Marketing Cloud.

When you’re finished with this course, you’ll have the skills and knowledge needed to use AMPscript for building and testing personalized emails in Salesforce Marketing Cloud.

Table of contents
  1. Course Overview
  2. Understanding Emails in Marketing Cloud
  3. Assessing and Preparing Data for Salesforce Emails
  4. Send a Personalized Email with AMPscript

SQL Fundamentals in Salesforce Marketing Cloud

by Baneen Qazi

Oct 2, 2020 / 50m

50m

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Description

Salesforce Marketing Cloud is a powerful tool that allows you to understand your customers better and personalize their experience of your brand. Knowledge of SQL is essential in automating segmentation so you can send the right message at the right time, to the right people. In this course, SQL Fundamentals in Salesforce Marketing Cloud, you’ll learn to segment your data to create a highly targeted subset of data. First, you’ll explore how to import your data from the secure FTP. Next, you’ll discover writing SQL queries. Then, you’ll learn about the different joins and what they do, how to write a case statement, as well as what data views that are available in Salesforce Marketing Cloud. Finally, you’ll learn how to automate your SQL queries so you don’t have to run them manually. When you’re finished with this course, you’ll have the skills and knowledge of SQL Fundamentals in Salesforce Marketing Cloud needed to manage customer data and create highly targeted segments.

Table of contents
  1. Course Overview
  2. Importing Data from the FTP
  3. Segmenting Data with SQL
  4. Querying Data Views with SQL
  5. Automating Data Segmentation

Creating Email Templates and Emails in Salesforce Marketing Cloud

by Ines Garcia

Aug 4, 2020 / 27m

27m

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Description

Knowing how to compose and personalize effective emails can be key, and Salesforce Marketing Cloud is the perfect place to start.

In this course, Creating Email Templates and Emails in Salesforce Marketing Cloud, you’ll learn the best practices for building, editing, and sending email templates with Salesforce Marketing Cloud Content Builder.

  • Explore Salesforce Marketing Cloud template basics
  • Learn how to personalize an email using Content Builder
  • Discover how to navigate around Content Builder and standard templates
When you’re finished with this course, you’ll have the skills and knowledge needed to efficiently create, personalize, test, and send templated emails in Salesforce Marketing Cloud.

Table of contents
  1. Course Overview
  2. Best Practices for Email Templates in Salesforce Marketing Cloud
  3. Using Content Builder to Create Personalized Email Templates

Coming Soon

Using AMPscript in CloudPages in Salesforce Marketing Cloud

Coming Soon

by Justin Zucker

Creating and Managing Salesforce Marketing Cloud Attribute Groups in Contact Builder

by Shane Smyth

Nov 18, 2020 / 1h 58s

1h 58s

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Description

Don't allow managing Salesforce marking to become overwhelming. In this course, Creating and Managing Salesforce Marketing Cloud Attribute Groups in Contact Builder, you’ll learn how to set up attribute groups and utilize them in journey builder. Attribute groups enable you to move from a static data extension for your journey communication, to creating relationships that can be utilized for powerful journeys. First, you’ll explore the basics of contact builder in Salesforce Marketing Cloud and how you can combine data sources into relationships with attribute groups. Next, you’ll discover how to set up attribute groups and the best practices for using them at an enterprise scale. Finally, you’ll learn how to connect these relational data to Journey Builder to drive better segmentation and relevance. When you’re finished with this course, you’ll have the skills and knowledge needed to use Contact Builder for attribute creation and journey sends.

Table of contents
  1. Course Overview
  2. Understanding Contact Builder
  3. Attribute Groups in Marketing Cloud
  4. Using Relational Data in Journey Builder

Creating Send Logs in Salesforce Marketing Cloud

by Salina Popova

Nov 11, 2020 / 45m

45m

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Description

In this course, Creating Send Logs in Salesforce Marketing Cloud, you’ll learn to utilize send logs in response to reporting briefs. First you will explore what sendlogs are including available templates and supported types of sends. You will have the opportunity to create a simple sendlog from a template. Next, you will discover the available fields and how to add custom fields to your send logs to pass extra data. Finally, you will explore passing values on email sends and how to use this in practice. When you’re finished with this course, you will have the skills and knowledge to instantly determine when send logs are required and use them effectively to enhance reporting capabilities for your business.

Table of contents
  1. Course Overview
  2. Generating Send Logs in Salesforce Marketing Cloud
  3. Defining Fields and Customization with Salesforce Marketing Cloud

Coming Soon

Managing Contacts in Salesforce Marketing Cloud

Coming Soon

by Baneen Qazi

Creating Sophisticated Content Personalization Using AMPscript in Salesforce Marketing Cloud

by Eliot Harper

Sep 24, 2020 / 1h 15m

1h 15m

Start Course
Description

In this course, Creating Sophisticated Content Personalization Using AMPscript in Salesforce Marketing Cloud, you’ll learn to build dynamic content in Salesforce Marketing Cloud. First, you’ll explore the language syntax and fundamentals. Next, you’ll discover how to use functions to retrieve and format customer data. Finally, you’ll learn how to integrate with external platforms and leverage advanced language features. When you’re finished with this course, you’ll have the skills and knowledge of AMPscript needed to create sophisticated content personalization in Salesforce Marketing Cloud and integrate with external platforms.

Table of contents
  1. Course Overview
  2. Understanding AMPscript Language Fundamentals
  3. Using AMPscript Functions
  4. Using AMPscript to Integrate with External Platforms
  5. Dynamic Content Tracking and Exclusions
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