Learning Paths

Salesforce Marketing Cloud Developer

  • Number of Courses10 courses
  • Duration9 hours
  • Skill IQ available Skill IQ

Salesforce Marketing Cloud is an enterprise-grade digital marketing platform that includes a comprehensive API for platform integration, SQL support for data transformation and segmentation, and scripting languages for content personalization.

This path introduces the platforms’ APIs, data models and scripting languages, so developers can integrate Marketing Cloud with other platforms in a marketing technology stack, perform Extract, Transform and Load (ETL) processes on data and create sophisticated content personalization

Courses in this path

Path Courses

This path introduces the platforms’ APIs, data models and scripting languages, so developers can integrate Marketing Cloud with other platforms in a marketing technology stack, perform Extract, Transform and Load (ETL) processes on data and create sophisticated content personalization.

Using the REST API in Salesforce Marketing Cloud

  • by Zuzanna Jarczynska
  • 55m Duration
  •  (29)

Developing Personalized Emails in Salesforce Marketing Cloud

  • by Shane Smyth
  • 39m Duration
  •  (13)

Advanced Personalization with AMPscript in Salesforce Marketing Cloud

  • by Shane Smyth
  • 45m Duration

SQL Fundamentals in Salesforce Marketing Cloud

  • by Baneen Qazi
  • 50m Duration
  •  (17)

Creating Email Templates and Emails in Salesforce Marketing Cloud

  • by Ines Garcia
  • 27m Duration
  •  (21)

Using AMPscript in CloudPages in Salesforce Marketing Cloud

  • by Justin Zucker
  • 1h 37m Duration

Creating and Managing Salesforce Marketing Cloud Attribute Groups in Contact Builder

  • by Shane Smyth
  • 1h 58s Duration
  •  (12)

Creating Send Logs in Salesforce Marketing Cloud

  • by Salina Popova
  • 45m Duration

GDPR and Privacy Compliance in Salesforce Marketing Cloud

  • by Baneen Qazi
  • 46m Duration

Creating Sophisticated Content Personalization Using AMPscript in Salesforce Marketing Cloud

  • by Eliot Harper
  • 1h 15m Duration
  •  (31)

Learn with the best

Zuzanna Jarczynska
Zuzanna Jarczynska
Zuzanna Jarczynska is a recognized Salesforce Marketing Cloud expert, a Salesforce MVP and a Salesforce Marketing Champion. Zuzanna is the author of sfmarketing.cloud, a technical blog dedicated to Salesforce Marketing Cloud development and ampscript.io, an online AMPscript code editor. Zuzana regularly participates as an expert in technical webinars, speaks at community-driven events and leads a local Salesforce community group. Zuzanna actively supports various women in technology initiatives ... more
Shane Smyth
Shane Smyth
Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.
Baneen Qazi
Baneen Qazi
A highly technical, marketing technology solutions architect with 7 years of experience. Baneen has worked with industry-leading SMEs and enterprise businesses to create and develop marketing automation solutions and roadmaps in line with business requirements. With a data-driven focus and a passion for customer-centric solutions, Baneen specializes in designing and delivering architecturally robust solutions across Marketing Cloud, Personalization, and CDP. In her spare time, she enjoys cuddli... more
Ines Garcia
Ines Garcia
Ines Garcia founder of www.getagile.co.uk, is an Agile Coach, Certified Scrum Professional (CSP-SM) and a Salesforce MVP, together helps organizations to become more agile whilst delivering Salesforce technology. She holds 9 active Salesforce certifications and has delivered numerous Sales Cloud, Service Cloud, Community Cloud, Pardot, Apps, Social Studio, Marketing Cloud solutions to a variety of organizations on Salesforce since 2013. Always with the end in mind of empowering Agile mindset evo... more
Justin Zucker
Justin Zucker
Justin comes to Pluralsight with over 6 years of experience with Salesforce Marketing Cloud, starting out using the platform as a marketer and then transitioning to an administrator, developer and consultant. He has had the privilege on working on projects for the most recognized brands in the world in the areas of entertainment, retail, life sciences and financial services. He specializes in the areas of Salesforce Marketing Cloud architecture and development, including a master level understan... more
Salina Popova
Salina Popova
Salina Popova is a Salesforce developer with a background in marketing and data analytics.
Eliot Harper
Eliot Harper
Eliot Harper is a Senior Marketing Technology Architect at CloudKettle. Eliot is also a Salesforce MVP and an acknowledged expert in Salesforce Marketing Cloud. He has consulted for some of the largest brands in the world and has written books on Marketing Cloud, including The Journey Builder Developer's and The AMPscript Guide. Eliot regularly shares Marketing Cloud tips on his video blog at mc.chat. Additionally, he organizes the Salesforce Marketing Cloud Developers Group and is a regular spe... more

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