Richard Banfield

Richard is the CEO and co-founder of Fresh Tilled Soil. After completing a degree in Biology, Richard was attracted to the world of web tech and worked his way up the digital food chain, starting at MultiChoice, Africa’s largest media business. He was in the thick of it during the dot-com years, co-founding Acceleration, an international adtech business headquartered in London (now owned by advertising giant WPP). Under Richard’s leadership, Fresh Tilled Soil has delivered UX design to 700+ clients across the world. His colorful life experience includes being an officer in the army and a dive master on the remote Islamic Republic of the Comoros. Richard has published three books. Most recently he coauthored Product Leadership with Nate Walkingshaw and Martin Eriksson. Design Leadership was his second book and the first was Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with CTodd Lombardo and Trace Wax.