The Culture Competition – Personalisation vs. Privacy

What you'll learn

In the challenge to provide better services, companies are increasingly turning to greater personalization. In many cases, personalization is in competition with regulatory initiatives focused on personal information. This can be further impacted by the expectations of different age groups in how interaction between company and consumer will take place. These same generational expectations affect company culture and governance regarding how data is used, managed, and valued internally as well as externally.

Table of contents