Exploring Analyzing and Synthesizing Evidence
This course will teach you how to effectively analyze and synthesize evidence utilizing a design thinking approach.
What you'll learn
Being able to apply the various methods for practically analyzing evidence are important for professionals in project management, development, Design, Brand, Strategy, etc. In this course, Exploring Analyzing and Synthesizing Evidence, you’ll learn to effectively analyze and synthesize evidence using a Design Thinking approach. First, you’ll explore how to analyze evidence by conducting different methods of data analyses, and creating finding summaries. Finally, you’ll learn how to synthesize evidence in order to create design principles, journey maps, service design blue prints and experience flows. When you’re finished with this course, you’ll have the skills and knowledge of analyzing and synthesizing evidence needed to fully understand user needs which will enable you to create successful, customer centric products.
Table of contents
- Course Overview and Case Study Introduction 2m
- Conducting Analyses: Introduction to Mixed Methods 1m
- Conducting Quantitative Analyses: Data Validation and Clean-up 6m
- Conducting Quantitative Analyses: Data Analysis 9m
- Conducting Qualitative Analyses: Introduction 2m
- Conducting Qualitative Analyses: Basic Prep and Analysis 7m
- Conducting Qualitative Analyses: Detailed Analysis 4m
- Aligning Findings to the Vision and Strategy 2m
- Summarizing Findings 4m
- An Overview of Synthesizing Learnings Gathered from Evidence 2m
- Creating Effective Design Principles 2m
- Using Experience Flows to Establish Themes 1m
- Using Journey Maps to Establish Themes 3m
- Using Design Blue Prints to Establish Themes 1m
- Connecting Evidence & Insights to Create the Problem Statement 3m
- Solving the Problem Statement: A Brief Overview of the Ideation Stage 1m
- Evolving the Tactical Approach to the Vision & Strategy 2m
- Creating an Experience Brief 1m
- Next Steps 2m
About the author
Megan Andrew is an end-to-end Product Manager and Freelance Consultant. With extensive experience throughout the product management space, Megan is proficient in relationship & stakeholder management, strategy creation & implementation, project management, platform & sales optimization, and profit maximization. She has managed a range of products across the banking and insurance industries, and successfully started a joint venture business from the ground up.