Creating Ornate Logo Type in Illustrator
In this series of lessons we'll focus on creating hand-rendered logo type in Illustrator. Software required: Illustrator CS4.
What you'll learn
In this series of lessons we'll focus on creating hand-rendered logo type in Illustrator. We'll begin by learning about the steps in the design process that lead up to building our logo. These steps include getting to know our client and their project in the client briefing or interview. Gathering inspiration and saving it for later reference in the research phase. Then outputting ideas in the form of quick thumbnails and sketches during the experimentation phase. From there we'll dive right into the execution phase where we'll spend most of our time building a vector version of our logo. Finally, we'll explore a couple of ways that we can add that extra bit of visual appeal to our logo before presenting it to our client. Software required: Illustrator CS4.
Table of contents
- The Client Briefing and Creative Brief 7m
- The Research and Experimentation Phases 9m
- Setting up Our Document 10m
- Beginning to Build the First 'M' in 'Mayhem' 13m
- Beginning to Add Flourishes to the Letter 'M' 11m
- Continuing to Add Flourishes to the Letter 'M' 11m
- Finishing Our 'M' and Beginning the Letter 'A' 10m
- Finishing the Letter 'A' in 'Mayhem' 11m
- Beginning to Build the Letter 'Y' in 'Mayhem' 12m
- Finishing Our 'Y' and Beginning the Letter 'H' 11m
- Continuing to Build the Letter 'H' in 'Mayhem' 11m
- Finishing Our 'H' and Beginning the Letter 'E' 10m
- Finishing Our 'E' and Beginning the Second 'M' 12m
- Finishing 'Mayhem' and Starting 'Scooters' 10m
- Continuing to Build the Letter 'S' in 'Scooters' 12m
- Finishing the First 'S' in 'Scooters' 11m
- Beginning to Handle Overlapping Letterforms 12m
- Finishing with Overlapping Letterforms 10m
- Building the Letter 'C' in 'Scooters' 12m
- Building Each 'O' in 'Scooters' 10m
- Building the Letter 'T' in 'Scooters' 11m
- Building the Letter 'R' in 'Scooters' 12m
- Spacing and the Baseline Tweaks for 'Scooters' 11m
- Beginning to Fine Tune the Word 'Mayhem' 10m
- Finishing Adjustments to the Word 'Mayhem' 11m
- Adding a Flourish Underneath 'Scooters' 12m
- Finishing the Flourish Underneath 'Scooters' 11m
- Proofing Our Letterforms 15m
- Adding Finishing Touches 7m
About the author
Eddie began teaching creative professionals over ten years ago for Digital Tutors. In 2014 Digital Tutors was acquired by Pluralsight and he continued his focus on creating high quality training for artists in both the film and games industries. With a background in graphic design and illustration Eddie has always been focused on visual appeal. This can be seen through his courses in which he shares secrets for achieving production level quality for concept art, illustrations, textures, mater... more