Google Analytics Fundamentals

What you'll learn

Quickly master Google Analytics with this hands-on, scenario-driven course and start measuring the performance of your websites today. This course begins with the basics on how Google Analytics works to collect your website visitor's activity and when this activity data will be visible in reports to you, as well as, provides you step by step instructions to get the default tracking setup on your site. From there, we add on the types of activity you can track and how you enable tracking for common scenarios, including: tracking page views and events (e.g., link clicks and file downloads), e-commerce transactions, social love (e.g., Likes), and marketing campaigns. We then look at some approaches you can use to protect yourself from noise and information overload, and conclude showing how to use Google Analytics Core Reporting and Management API's from your own applications and considerations for using Google Analytics in mobile device applications.

Table of contents