- Course
- Cloud
- Data
Google Analytics 4 Fundamentals
This course will teach you the fundamentals of Google Analytics 4 - the latest version of their famous analytics suite - and how to use its new features and power to take your site (or app) to the next level.
What you'll learn
Google Analytics has changed! GA4 requires a clean break from the past, and you’ll need to know what’s new. In this course, Google Analytics 4 Fundamentals, you’ll learn to take advantage of the new, powerful AI-driven capabilities that Google has unlocked. First, you’ll explore how to obtain and deploy your new GA4 tracking code. Next, you’ll discover the all
new user interface, including which data reports are still there
and which are not. Finally, you’ll learn how to use the Analysis Hub and LifeCycle Reports. When you’re finished with this course, you’ll have the skills and knowledge of a web traffic analyst, needed to help run a website or app.
Table of contents
- What's New in Google Analytics 4 (GA4) | 3m 5s
- What are Google Analytics Anyway? | 2m 40s
- What Does Google Collect and How Does That Work? | 4m 29s
- Why Is This Named Google Analytics 4 (aka GA4)? | 5m 44s
- Why Did Google Have to Change a Winning Formula? | 2m 33s
- What Are the Major Changes in GA4? | 5m 29s
About the author
David LaFontaine is an author, journalist, digital media consultant, and adjunct professor at the University of Southern California.