It's Not Just Black and White - Understanding the Importance of Contrast in Graphic Design
Whether you're working on a layout for a brochure or designing a band poster, establishing contrast is one of the most important things to consider. Contrast is something people are drawn to but it's one of those things that, when done correctly, shouldn't really be noticed. Done incorrectly though and it sticks out like a sore thumb. That's why it's so critical for you, as the designer, to play close attention to the contrast in your designs. Contrast attracts the eye, adds visual interest to a composition and can be in many different forms. Your first thought may be color contrast such as warm vs. cool and dark vs. light. While color is an extremely essential principle of contrast, there are also things like contrast of type, alignment and size. These different principles all play a vital role in whether or not you have a successful design that's appealing and easy to follow. For you to get a better understanding of these very important concepts, let's go in-depth into each one so you can start implementing them confidently in your next project.