How to find your company’s “sweet spot”

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Companies have been shown to follow a predictable pattern when it comes to their life cycle. According to Mark Leslie, a lecturer in management at the Stanford Graduate School of Business, the corporate “Arc of Life” begins at the startup phase, after which successful enterprises experience an initial growth phase, marked by yearly revenue and market share growth.

Yet this growth slows and then plateaus over time as companies mature. In the final phase, companies dip into negative growth if they fail to innovate and stay ahead of their competitors.

I discuss these trends in my weekly column on, “How to Maximize Your Company's ‘Sweet Spot.

Here, I share some ideas from Leslie about how your company can prolong its high point in this cycle by continuous innovation that allows you to create a whole separate growth curve. I also reveal some insights about Pluralsight's own experience about how to bring this concept to life.

In the post, you'll learn:

  • The difference between “operationally driven” and “opportunity driven” leaders.

  • How to scan for the “sweet spot” as the best time to make bold moves.
  • How to prepare to pivot effectively into new areas to stay ahead of the market.

Read the full post here.

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Aaron Skonnard

Aaron Skonnard is the CEO of Pluralsight (NASDAQ: PS), a fast-growing enterprise technology learning platform. Aaron cofounded Pluralsight in 2004 and has since grown the company to more than 1,000 employees and 1,500 expert authors. As CEO, Aaron focuses on business strategy, future direction, product development and strategic partnerships. On a day-to-day basis, he works closely with the entire executive team in different capacities, including recruiting, brand management, marketing, sales, feature planning and content acquisition.