GSN Games Talks about the State of the Free-to-Play Genre
The F2P RisksKenny went into further detail of the common ways studios are seeing failures in the F2P space.
- The first is the UA costs (User Acquire) many developers can't afford to acquire new users.
- The other is that they may have the retention with the players, but they can't figure out how to properly monetize their game
- They might be able to earn a little money with in-app purchases but the problem now is being able to keep the players.