NAB 2015: Preserving Creative Intent with New Technology
With new technology emerging every day, sometimes the creative intent behind a movie or television show gets lost in the technology. One of the keynote sessions at NAB 2015 this year saw Carolyn Giardina from The Hollywood Reporter moderate a discussion around things to be aware of. Participating in the discussion was David Keighley, Chief Quality Officer and Executive Vice President at IMAX, and Jan Yarbrough, Senior Colorist at Warner Bros. Off the bat, Keighley pointed out that a director’s creativity varies quite a bit, depending on who the director is and the budgets they command. For example, someone like Christopher Nolan or J.J. Abrams are more likely to sway the studios they work with and see their intent make it to the big screen than a director who may not have budgets as big.