Designing for Shrink Sleeves with Adobe CC

Shrink sleeve labels are one of the fastest growing segments in packaging. This course will teach you what shrink sleeves are and how to design for them, so your artwork can give the product the maximum aesthetic impact and shelf exposure.
Course info
Level
Intermediate
Updated
Dec 1, 2017
Duration
1h 20m
Table of contents
Description
Course info
Level
Intermediate
Updated
Dec 1, 2017
Duration
1h 20m
Description

Have you ever wanted your artwork to be displayed on a product in a 360 degree manner? In this course, Designing for Shrink Sleeves in Adobe CC, you'll be introduced to shrink sleeves and how you can design for them. First, you’ll discover exactly what shrink sleeves are and how they're made. Next, you’ll explore the advantages shrink sleeves have over conventional labels. Finally, you’ll learn how to design for shrink sleeves, from exploring container and design possibilities, to working with shrink sleeve dielines, and to color considerations and typography. When you’re finished with this course, you’ll have a solid understanding of shrink sleeves, best practices, and how to effectively design for them. Software required: Adobe Photoshop CC and Illustrator CC.

About the author
About the author

Graphic designer and illustrator Simona Pfreundner is best known for her colorful tutorials and her packaging designs in the health care and alcoholic beverage category. She believes that good design and art is life enhancing and meaningful and can move people from uninvolved to engaged. She designs to inform, bring joy and inspire.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone. My name is Simona Pfreundner, and I'll be your guide in this course on Designing for Shrink Sleeves in Adobe CC. Throughout the course, we'll learn all about designing for shrink sleeves, what shrink sleeves are, how they're made, and how to effectively design for them. Since product packaging comes in all forms and sizes and often product containers cause design challenges due to their forms, shrink sleeving offers a solution to this problem since this type of labeling allows the graphics to be printed around the entire product. Shrink sleeve labels provide an attractive low-cost way to sell the product, but there are a variety of issues to consider when beginning a shrink sleeve project. And in this course, we'll focus completely on this, on shrink sleeves, the application, design challenges, and best practices. Printed shrink sleeves continue to grow in popularity. They offer brand owners a great opportunity to create eye catching 360-degree packaging design, which can guarantee a great shelf impact. In this course, we'll provide you with needed knowledge to get started. By the end of this course, you'll have a solid understanding of shrink sleeves, their advantages, and how to design for them. I can't wait to get started, so let's jump right into it and learn what shrink sleeves are, how they are made, and how your design for shrink sleeves can elevate the product and make it stand out from the crowd.