We're exposed to and are attempting to organize more information today than we have ever had to in the entire evolution of humans, and the amount of information is growing exponentially. The techniques in the past of intuiting an organization won't work any longer, even with the advent of search. This course tackles the problem of organizing information head-on by explaining the research about organization of information and how we think. With this foundation, the course provides practical tools for developing an information architecture (organizational framework) which can grow and adapt with the organization.
Robert Bogue is a thought leader on all things SharePoint and an engaging speaker who speaks at events around the world on SharePoint. Rob has been awarded the Microsoft MVP designation nine times, and earned recognition as a Microsoft Patterns and Practices Champion.
Introduction Welcome to this course on The Art and Practice of Information Architecture. This module is a quick introduction and overview to help you understand how the course will go and a little bit about what is going on. My name is Rob Bogue and you can see my blog is there as well as my email address; always happy to hear from you if there is anything that I can do to help make your experience better. You can reach out to me there or you're certainly welcome to put in comments in the course comments. So let's take a look at our agenda for the introduction, so we'll talk a little bit about information architecture Zen. We'll talk about some of the business challenges that this course is designed to help you design. We'll talk for a moment about musical chairs just to give you a sense for the kinds of things that you'll learn hear, and then we'll do a quick course overview.
The Information Problem Welcome to module 2 and in this module we'll be talking about the information problem and I'm still Rob Bogue. Let's take a look at our agenda and in our agenda we're going to talk about a brief history of information and the idea here is we're going to walk through why we have an information problem in the first place. We'll talk mostly about unstructured content, but we'll spend a minute or two on structured content as well. Then we'll get into the information problem itself, talk about what the problem is, what some of the challenges are, and then talk about information architecture and how it helps solve the findability problem.
What Is Information Architecture? Welcome back. This module is What is Information Architecture anyway? Our goal here is to talk through some of the big rocks about what information architecture even is in the first place. So our agenda is what is an architect? Then we'll talk about is information architecture art or science? We'll talk about some vocabulary, some key problems. Then we'll start to talk about how do we move into an information architecture by creating personas, a little bit or orienting and then we'll talk about some classical architectural examples that you can keep in mind while you're doing your information architecture.
Motivations and Decisions Welcome back to Information Architecture and in this module we'll be talking about Motivations and Decisions and I'm still Rob Bogue. Let's get started. So our agenda for this module we're going to talk a little bit about creating change and how do you do that. In information architecture, whenever we organize something differently, we're creating some sort of a change so we're going to talk about how we do that. We're going to talk about motivations, how people are motivated. We'll talk about mental models, which is actually one of my favorite parts of the entire course. We'll talk about decisions, how people make them. We'll talk a little bit about cognitive load and how you organize things so that people can do them more efficiently, and then we'll talk a little bit about simulations and so that's what we're going to talk about in this module.
Organizing Alright, information architecture and now we're into organizing. Now this is probably the center of the entire course. It's all the things that you need to know on how to on how to organize. Our agenda is the great debates and these are the things that people argue about in information architecture and our goal here is to just simplify it and give you options so that it makes sense. Folksonomy. We're going to talk a little bit about this. People think, oh, social is all the rage. We should do a folksonomy rather than a taxonomy and it's all social and it will all work great. We're going to talk about those problems. Then we're going to talk about building a taxonomy. What is the thing? We've been talking about it, but what is it, and we'll talk about some core information architecture techniques and we'll talk about some core information architecture, and then some tools and techniques you can use to build a taxonomy.
Navigation and Search Welcome back. In this module we're going to be talking about navigation and search. Basically this is how we find information. And our agenda for this module is really to cover three major areas. First we're going to cover a second or two on impact of scale because it changes how we navigate and how we search. Second, we'll be dealing with navigation and that includes the different navigation types and what about things like site directories and site maps and in a third section we'll be talking about search and things like why is an intranet search different than an internet search? Why doesn't it work like Google? And we'll talk about words are not meaning and how it is that sometimes we can have words and search for them, but it's not going to help us and then we'll talk about some search tools. So let's get started.
Targeting and Display Alright, welcome back. This time we're going to be talking about Targeting and Display. Now our agenda for this module is first to talk through targeting. We're going to talk about things like push versus pull. We're going to talk about an intranet, how it has evolved, and we'll talk a little bit about news, things like signal to noise ratio. We'll then talk about what is targeting and how do you define a good targeting plan? Second half is display. We'll talk about how you do the display for an intranet page. Things like river of news, something to keep things lively, and then controlled delivery of news. We'll talk about a content ad and we'll finish off with page layout.
Knowledge, Social, and Records Alright. Welcome back. This is the last module. It's a little bit of potpourri. We're going to look at all the ends of the spectrum with knowledge, social, and records. Alright, three mini agendas. One, we're going to talk about knowledge, what it is, why there is this importance of context, how adults learn, and some techniques for doing knowledge management. Then we're going to do some social. We'll talk about the wisdom of crowds and the tragedy of commons. We'll talk about how to get social started and then we'll talk about measuring results. Last up is records and most folks don't know what records really are, so this is just a super quick primer on what records are, what a hold is, what eDiscovery is, and how that impacts the way that we do information architecture.