British Telecom: Data-driven Digital Transformation

Big Data LDN 2019 | British Telecom: Data-driven Digital Transformation | Horia Selegian
Course info
Level
Intermediate
Updated
Dec 17, 2019
Duration
21m
Table of contents
British Telecom: Data-driven Digital Transformation
Description
Course info
Level
Intermediate
Updated
Dec 17, 2019
Duration
21m
Description

Under the guidance of a "data-driven" approach, organizations must build and develop ecosystem capabilities that enable comprehensive customer understanding, intelligent decision-making, and enhance service quality and decision-making efficiency. Unlike digital native companies, traditional organisations only have access to limited, traditional customer behavior data such as financial transactions and asset information. Horia Selegean, Data Governance Director, will share the journey that British Telecom (BT) have embarked on for data-driven digital transformation. Horia will also share best practices and lessons learned to date on how to cope with the challenge of an organisation that needs to build an ecosystem and obtain data through service innovation or cross-industry operations. All of this to support faster business growth and make more open and agile service provisioning and deployment possible.

About the author
About the author

Big Data LDN is the UK’s largest data and analytics conference and exhibition.

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