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British Telecom: Data-driven Digital Transformation

by Big Data LDN

Big Data LDN 2019 | British Telecom: Data-driven Digital Transformation | Horia Selegian

What you'll learn

Under the guidance of a "data-driven" approach, organizations must build and develop ecosystem capabilities that enable comprehensive customer understanding, intelligent decision-making, and enhance service quality and decision-making efficiency. Unlike digital native companies, traditional organisations only have access to limited, traditional customer behavior data such as financial transactions and asset information. Horia Selegean, Data Governance Director, will share the journey that British Telecom (BT) have embarked on for data-driven digital transformation. Horia will also share best practices and lessons learned to date on how to cope with the challenge of an organisation that needs to build an ecosystem and obtain data through service innovation or cross-industry operations. All of this to support faster business growth and make more open and agile service provisioning and deployment possible.

Table of contents

British Telecom: Data-driven Digital Transformation
22mins

About the author

Big Data LDN (London) is a free to attend conference and exhibition, hosting leading data and analytics experts who are ready to equip you with the tools you need to deliver your most effective data-driven strategy. Discuss your business requirements with 130 leading technology vendors and consultants, hear from 150 expert speakers in 9 technical and business-led conference theaters, and network with thousands of fellow data experts.

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