Creating a Brand Style Guide

A brand style guide allows you to communicate your brand consistently across all mediums. This course will teach you about understanding branding, communicating logo uses, defining brand typography, distributing a brand style guide, and much more. Software required: Adobe InDesign CC.
Course info
Level
Beginner
Updated
Jun 23, 2017
Duration
2h 6m
Table of contents
Description
Course info
Level
Beginner
Updated
Jun 23, 2017
Duration
2h 6m
Description

Are you a business owner, brand manager, or graphic designer, who creates and works with client brands or your own? In this course, Creating a Brand Style Guide, you'll develop an understanding of branding and learn the different elements it takes to create your own brand style guide. First, you'll begin by learning about effective branding. Next, you'll start working with establishing consistent brand colors across all media, defining and communicating your logo uses, and defining your brand typography. Finally, you'll explore how to utilize photography and video in your brand, and how to use and distribute your brand style guide. When you're finished with this course, you'll have a better understanding of the importance of various brand communication elements, how to solidify the desired uses of those elements and interactions, and strategies to set down concise rules to ensure control and consistency of brand element usage and visual representation. Software required: Adobe InDesign CC.

About the author
About the author

As a freelance graphic designer with over 20 years' experience, Pariah sits on the Adobe Advisory Group, is an Adobe Freelancer, and is an Adobe Community Professional and a former trainer and technical lead for Adobe's technical support teams for InDesign, InCopy, Illustrator, and Photoshop.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi. I'm Pariah Burke, a consultant and author who helps designers, agencies, and brand owners with the tools and strategies of visual communications and branding. I've worked with hundreds of brands, including three of the world's five most recognizable brands. This course, Creating a Brand Style Guide, goes far beyond just creating a guide. It should be called, Creating a Brand Style, Defining the Systems and Policies of Branding, and Creating and Using a Brand Style Guide, but that's too big a mouthful, so I shortened the title. The people who should take this course fall into two camps. First, CEO's, entrepreneur's, and brand manager's in charge of establishing, protecting, and growing their brands. The other group for whom I equally tailored this course comprises graphic designers and advertising executives who create and manage the brand identities and visual elements of their client's brands or who want to expand their services into areas of brand development, branding consultation, and brand Style Guide development. Both groups will benefit equally from this course. Some of the major topics we'll cover include understanding branding, establishing consistent brand colors across all media, defining and communicating your logo uses, defining your brand typography, using photography and video in your brand, and using and distributing a brand Style Guide or brand book or brand bible. Again, I'm Pariah Burke, and I'm looking forward to helping you create or refine your brand style, the systems, strategies, and policies of your company's branding and asset management, and ultimately building a brand Style Guide that will empower your brand agents, partners, and the press to properly and consistently represent your brand across all media. Let's get started.