- Course
- Core Tech
Creating Sophisticated Content Personalization Using AMPscript in Salesforce Marketing Cloud
This course will teach you how to use AMPscript for Salesforce Marketing Cloud to create highly sophisticated, personalized content across channels and how you can use the language to integrate Marketing Cloud with other platforms.
What you'll learn
In this course, Creating Sophisticated Content Personalization Using AMPscript in Salesforce Marketing Cloud, you’ll learn to build dynamic content in Salesforce Marketing Cloud. First, you’ll explore the language syntax and fundamentals. Next, you’ll discover how to use functions to retrieve and format customer data. Finally, you’ll learn how to integrate with external platforms and leverage advanced language features. When you’re finished with this course, you’ll have the skills and knowledge of AMPscript needed to create sophisticated content personalization in Salesforce Marketing Cloud and integrate with external platforms.
Table of contents
- An Introduction to AMPscript | 3m 30s
- The AMPscript Syntax | 4m 33s
- Understanding the Order of Operations | 1m 40s
- Defining Constants | 2m 9s
- Using Personalization Strings in AMPscript | 5m 5s
- Evaluating Logical Conditions Using Operators | 4m 47s
- Working with Variables | 3m 36s
- Using Statements for Conditional Evaluation | 3m
- Summary | 41s
About the author
Eliot Harper is a Senior Marketing Technology Architect at CloudKettle. Eliot is also a Salesforce MVP and an acknowledged expert in Salesforce Marketing Cloud. He has consulted for some of the largest brands in the world and has written books on Marketing Cloud, including The Journey Builder Developer's and The AMPscript Guide. Eliot regularly shares Marketing Cloud tips on his video blog at mc.chat. Additionally, he organizes the Salesforce Marketing Cloud Developers Group and is a regular speaker at international events.