Creating Sophisticated Content Personalization Using AMPscript in Salesforce Marketing Cloud

This course will teach you how to use AMPscript for Salesforce Marketing Cloud to create highly sophisticated, personalized content across channels and how you can use the language to integrate Marketing Cloud with other platforms.
Course info
Rating
(23)
Level
Beginner
Updated
Sep 24, 2020
Duration
1h 15m
Table of contents
Description
Course info
Rating
(23)
Level
Beginner
Updated
Sep 24, 2020
Duration
1h 15m
Your 10-day individual free trial includes:

Expert-led courses

Keep up with the pace of change with thousands of expert-led, in-depth courses.
Description

In this course, Creating Sophisticated Content Personalization Using AMPscript in Salesforce Marketing Cloud, you’ll learn to build dynamic content in Salesforce Marketing Cloud. First, you’ll explore the language syntax and fundamentals. Next, you’ll discover how to use functions to retrieve and format customer data. Finally, you’ll learn how to integrate with external platforms and leverage advanced language features. When you’re finished with this course, you’ll have the skills and knowledge of AMPscript needed to create sophisticated content personalization in Salesforce Marketing Cloud and integrate with external platforms.

About the author
About the author

Eliot Harper is a Senior Marketing Technology Architect at CloudKettle. Eliot is also a Salesforce MVP and an acknowledged expert in Salesforce Marketing Cloud. He has consulted for some of the largest brands in the world and has written books on Marketing Cloud, including The Journey Builder Developer's and The AMPscript Guide. Eliot regularly shares Marketing Cloud tips on his video blog at mc.chat. Additionally, he organizes the Salesforce Marketing Cloud Developers Group and is a regular speaker at international events.

Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone. My name is Eliot Harper, and welcome to my course, Creating Sophisticated Content Personalization Using AMPScript in Salesforce Marketing Cloud. I'm a senior marketing technology architect at CloudKettle. I'm also a Salesforce MVP, and I've written books on Marketing Cloud, including The AMPScript Guide, which is a comprehensive scripting reference manual for Salesforce Marketing Cloud. This course is specifically designed to quickly get you started using AMPScript, for creating highly sophisticated, personalized content across channels. Some of the topics include: an introduction to the language syntax and semantics, frequently used AMPScript functions for retrieving, transforming, and formatting both content and data, integration with external platforms, including Sales Cloud, and using advanced scripting features for real‑time suppression, exception handling, and more. By the end of this course, you'll be able to create highly personalized, programmable content for email, web, and mobile channels, using an extensive set of AMPScript functions. Before beginning the course, you should already have experience with HTML and CSS. Additionally, you should be familiar with email marketing features in Salesforce Marketing Cloud, including creating data extensions, and building emails. I hope you'll join me on this journey to learn this powerful scripting language with my Creating Sophisticated Content Personalization Using AMPScript in Salesforce Marketing Cloud course at Pluralsight.