Creating Holistic Product Strategies
The best product concepts appeal to both your customers and your own business. This course will teach you how to create a viable product strategy and navigate the tensions between your customer’s needs and your own business’s needs.
What you'll learn
Technology leaders and product developers are expected to create holistic products that thrill their customers and align seamlessly to their own business’s needs, but many people find themselves confused and overwhelmed by these often-conflicting demands. In this course, Creating Holistic Product Strategies, you’ll participate in a business-case based learning experience that teaches a practical approach to creating compelling product strategies in the real world using the key elements of product strategy. First, you’ll explore how market information and businesses themselves influence and constrain product strategy. Next, you’ll experience the practical application of the key elements of product strategy in creating a holistic product concept that aligns to both customer and business needs. Finally, you’ll see how feedback and the discovery of constraints can be used to create more detailed product strategy iterations that produce the financial impacts of most importance to your own business. When you’re finished with this course, you’ll know the steps to take to create a product strategy and you’ll be able to anticipate and manage feedback and constraints through an iterative process.
Table of contents
- Three Ideas to Remember 3m
- The Business Case 6m
- Understanding and Navigating Your Own Business 7m
- The Influences of Management Structure 3m
- Start with the Costumers 2m
- Three Ways to Get Information About the Market Landscape 4m
- Asking Valuable Questions About the Market 4m
- Getting Valuable Answers to Questions About the Market 6m