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The Data Sessions: Prompt Engineering for Marketing Professionals

by Dan Appleman

Master the art of using generative AI! From crafting product names and descriptions to creating personalized content and simulating intelligent chatbots, unlock the potential of cutting-edge AI techniques to elevate your marketing strategies.

What you'll learn

In a world where personalized marketing is crucial, marketing professionals face the challenge of creating tailored content at scale. This course equips learners with the skills to leverage generative AI and prompt engineering techniques for creating general, targeted and personalized marketing materials. Learn to generate compelling product names, target-specific descriptions, and personalized content across various channels using generative AI and ChatGPT simulations. By the end of this course, learners will have a solid understanding of prompt engineering, the ability to create personalized marketing materials, and insights into the limitations and additional capabilities of generative AI, empowering them to enhance their marketing strategies in the digital age. (Note - This description was generated by ChatGPT using the techniques taught in this course).

About the author

Dan Appleman is a well known author, software developer, and speaker. He is the author of numerous books, ebooks, and online courses on various topics (technology and other). His latest book is "Advanced Apex Programming" -

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