It’s one thing to have a nice data visualization, but what do you do with it? How do you share it? In this course, Data Storytelling: Moving Beyond Static Data Visualizations, you will learn how to package a data story for different mediums and audiences. First, you will learn how to craft a data story by defining your audience and end goals. Next, you will see where, when, and how to implement interactions to data visualizations. Finally, you will explore how to create animations and motion graphics to present an impactful moment. When you’re finished with this course, you will have the skills and knowledge to display and distribute your data in a meaningful way.
Troy Kranendonk is a Curriculum Manager for Data Access and Analytics as well as an author with Pluralsight.
He considers himself to be a Pixel Ninja. Troy studied Digital Media Education
and loves to innovate and push the boundaries in with tech.
Course Overview Hi everyone. My name is Troy Kranendonk, and welcome to my course, Data Storytelling: Moving Beyond Static Data Visualizations. It's one thing to have a nice data viz. It's another thing shaping it into a data story. We will dive into various digital platforms and go over data, narrative, and visuals to learn the art and power of data storytelling. In this course, we are going to craft and storyboard your data story, add interactions, talk about creating animations and motion graphics, how to create a shareable GIF capturing an impactful moment. By the end of this course, you will know how to display and distribute your data in a meaningful and impactful way. I hope you'll join me on this journey to learn data storytelling with the Data Storytelling: Moving Beyond Static Data Visualizations course, at Pluralsight.
Crafting Your Data Story Welcome to Data Storytelling: Moving Beyond Static Data Visualizations. My name is Troy Kranendonk. Data viz is not the same as a data story. Data visualizations are an amazing way to quickly and easily digest information at a glance. You can say that data viz is an element or building block to the overall data story. Data visuals utilize data and a visual method while a data story adds a narrative to the mix. In this course, we are going to cover many of these building blocks and see how we can add them together to create a nice data story. Before I tell you what's covered in this module, let me start by saying, thank you. Pluralsight has over 6800 courses, and out of those, you are watching this one, and my goal for this course is to teach, as well as to provide inspiration so you can take your data storytelling to the next level. In order to create a data story, we need to understand a few key elements, so in this module, we are going to cover the following. Defining your audience. Who is this story for? What's the narrative? How do we give our data a voice with the structure of a story? Crafting a game plan and end goal. We'll talk about having empathy for our audience and ink before pixels. Removing distractions. There's more to it than keeping things simple, and there's also the art of taking away. And finally, knowing your data. It's one thing to have it. It's another thing to know how to present it. So in this module, Crafting Your Data Story, you will begin to see how you can create something bigger than a simple data viz.
Adding Interactions to Your Data Story Adding interactions to your data story may be one of the smartest things you can do for many reasons. In this module, we are going to discuss those reasons, as well as look at some great examples. We will be covering why. Why use data interactions? What. What are data interactions? We'll look at tooltips, highlights, callouts, drop-downs, sliders and checkboxes, navigation and actions. When and where. So when and where do we actually use these interactions? In this module, we will begin to see some creative possibilities to help users interact with your data stories.
Creating Animations and Motion Graphics Welcome back everyone. Let's talk about Creating Animations and Motion Graphics. Keep in mind I am tailoring this to data stories, so I will not be covering animations in motions graphics on a grander scale. In today's world, you need to catch your viewer's eye and get their attention if you want them to even be attracted to your story. Static graphs and imagery sometimes falls flat when you are truly trying to maximize the engagement and retention of your story. In this module, we will begin to discuss when and where to use motion graphics, power of a short story, animation timing and impact, and finally, how to create animations for your data stories.
Capturing and Sharing Impactful Moments with GIFs Welcome back. In this module, we are going to cover how to capture an impactful moment in your data story and how to create a high-res GIF to use on your social media platforms, portfolios, news outlets, etc. To be clear, this is a way to get viewers to engage with your story. Of course, your whole data story doesn't have to be wrapped up in a GIF. Look at this example. We all know that you'll be more inclined to click on the GIF rather than the static image to learn more about the story. It's a way to create engagement with your users and future users. So in this module, we're going to cover why you should use GIFs to communicate data, how to create and store GIFs. So we'll cover Google's Data GIF Makers, GIPHY Capture, gifski, Photoshop, and other screen capturing software so we can build something that captures a moment and draws attention to your story. GIFs are just amazing in their own right, as you'll see in a few clips. GIFs are a great way to show data changes over time. It's also a great way to get people excited and engaged with your project. People are more likely to click on your GIF than a static image. So with that, let's get started.