What you'll learn

Many businesses make updates to their product or website and carefully track the impact this has on key metrics, often assuming any change in the metrics was caused by the updates they made. AB testing is a way of determining if this causal link is correct or whether the metric would have changed regardless. In this course, Designing and Executing Your First AB Test, you’ll learn how to start optimizing business objectives by running AB tests. First, you’ll explore what AB testing is and why you’d want to do it. Next, you’ll learn about the process to go through when deciding what should be tested. Finally, you'll learn about statistical significance and how to analyze the results of an AB test using RStudio. When you’re finished with this course, you’ll have the skills and knowledge of AB testing needed to set up a test and analyze the results.