Designing Promotional Artwork for Video Games

By Brendan McCaffrey
Throughout these lessons we will create a finished piece of promotional art. Software required: 3ds Max 2014, V-Ray 3, Lightroom 5, Photoshop CC.
Play course overview
Course info
Level
Advanced
Updated
Oct 22, 2014
Duration
2h 14m
Table of contents
Introduction and Project Overview
Introduction and Project Overview 1m
Designing Promotional Artwork for Video Games
Objectives of Our Project 7m Developing the Layout 8m Planning the Execution of Various Elements 3m Building the 3D Assets 6m Setting up the Final Asset Position 6m Establishing the Main Lighting 10m Administering the Final Shaders 8m Applying a Motion Blur 6m Rendering Our Image 6m Setting up the Shaders for the Road 4m Setting up the Shaders for the Foreground 2m Applying the Final 3D Assets to Our Scene 3m Setting up Photographic Assets 7m Importing the 3D Renders 8m Advancing the Final Composition 1m Utilizing Layer Passes 9m Finalizing the Remaining 3D Elements 9m Building up the Background 4m Retouching the Mid-ground Elements 9m Adding Flare and Smoke Effects 10m Final Coloring and Layer Adjustments 7m
Description
Course info
Level
Advanced
Updated
Oct 22, 2014
Duration
2h 14m
Description

Throughout these lessons we will create a finished piece of promotional art. We will take it from brief, to conceptualization, to completion using 3ds Max, V-Ray, and Photoshop. We will cover the complete process of designing and planning the illustration, to the execution of the various elements that go into making the final piece. By the end of the tutorial you will have learned how to take a design brief and turn it into a fully realized promotional illustration. Software required: 3ds Max 2014, V-Ray 3, Lightroom 5, Photoshop CC.

About the author
Brendan McCaffrey
About the author

Brendan McCaffrey is an digital illustrator based in Spain.

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Section Introduction Transcripts
Section Introduction Transcripts

Introduction and Project Overview
Hi, everyone. My name is Brendan McCaffrey. I'm a freelance illustrator and I specialize in high-end artwork for video games, toys, vehicles, and products. Over the last 10 years or so, I've worked on promo and cover art for many top game titles like the Need for Speed series, MotoGP, and Ace Combat. I've also produced promo artwork for toys like G. I. Joe and Hot Wheels. In this course, I'm gonna share my process for creating promo artwork for a racing game. Some of the key takeaways from watching this course include learning how to interpret the brief and start developing ideas, planning and breakdown of the tasks, the design and the building of the 3D assets, and look development and the rendering of the final image, then compositing of all of the 3D and photographic elements together, then retouching and final colorwork to create a really compelling illustration. By the end of the training, you will understand how I develop an illustration and be able to use some of these techniques in your own work. I'm really excited to work with Digital-Tutors and share these techniques with you, so let's get started with the first lesson.

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