Designing Promotional Artwork for Video Games
Course info
Course info
Description
Throughout these lessons we will create a finished piece of promotional art. We will take it from brief, to conceptualization, to completion using 3ds Max, V-Ray, and Photoshop. We will cover the complete process of designing and planning the illustration, to the execution of the various elements that go into making the final piece. By the end of the tutorial you will have learned how to take a design brief and turn it into a fully realized promotional illustration. Software required: 3ds Max 2014, V-Ray 3, Lightroom 5, Photoshop CC.
About the author
Brendan McCaffrey is an digital illustrator based in Spain.
More from the author
Section Introduction Transcripts
Introduction and Project Overview
Hi, everyone. My name is Brendan McCaffrey. I'm a freelance illustrator and I specialize in high-end artwork for video games, toys, vehicles, and products. Over the last 10 years or so, I've worked on promo and cover art for many top game titles like the Need for Speed series, MotoGP, and Ace Combat. I've also produced promo artwork for toys like G. I. Joe and Hot Wheels. In this course, I'm gonna share my process for creating promo artwork for a racing game. Some of the key takeaways from watching this course include learning how to interpret the brief and start developing ideas, planning and breakdown of the tasks, the design and the building of the 3D assets, and look development and the rendering of the final image, then compositing of all of the 3D and photographic elements together, then retouching and final colorwork to create a really compelling illustration. By the end of the training, you will understand how I develop an illustration and be able to use some of these techniques in your own work. I'm really excited to work with Digital-Tutors and share these techniques with you, so let's get started with the first lesson.