Developing Personalized Emails in Salesforce Marketing Cloud

This course will teach you the basics of email personalization using AMPscript in Salesforce Marketing Cloud.
Course info
Level
Beginner
Updated
Jul 29, 2020
Duration
39m
Table of contents
Description
Course info
Level
Beginner
Updated
Jul 29, 2020
Duration
39m
Description

Personalized emails enable you to move from mass marketing to one-to-one communication. This allows your customers to receive the content they want, when they want it.

In this course, Developing Personalized Emails in Salesforce Marketing Cloud, you’ll learn how to set up personalized emails using AMPscript.

First, you’ll explore the basics of emails in Salesforce Marketing Cloud and how the components add up to make a templated email.

Next, you’ll discover exactly what data it takes to embark on sending personalized emails.

Finally, you’ll learn how to build personalization using AMPscript and get into the nuts and bolts of what’s possible in Salesforce Marketing Cloud.

When you’re finished with this course, you’ll have the skills and knowledge needed to use AMPscript for building and testing personalized emails in Salesforce Marketing Cloud.

About the author
About the author

Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.

More from the author
Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi, everyone. My name is Shane Smyth, and welcome to my course, Developing Personalized Emails in Salesforce Marketing Cloud. I am a practice lead of Salesforce consultants at Horizontal Digital, a digital consultancy. I have been working in the Salesforce ecosystem for nearly 10 years and have been working with Marketing Cloud since it has been acquired by Salesforce. In this course, we are going to cover the broad topics of email personalization in Salesforce Marketing Cloud. Some of the topics that we will cover include the basics of personalization and the value of personalizing your communication, the requirements to personalize emails and a few ways to achieve personalization, a guided example of how to go from start to send for personalization. We'll also go over best practices of sending emails with personalization. By the end of this course, you'll be able to configure and send a personalized email in Salesforce Marketing Cloud. Before beginning the course, you should be familiar with the basics of email marketing and have basic exposure of Marketing Cloud through Salesforce's trailhead. I hope you'll join me in this journey to learn building personalized emails with Developing Personalized Emails in Salesforce Marketing Cloud course at Pluralsight.