Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.
Course Overview Hi, everyone. My name is Shane Smyth, and welcome to my course, Developing Personalized Emails in Salesforce Marketing Cloud. I am a practice lead of Salesforce consultants at Horizontal Digital, a digital consultancy. I have been working in the Salesforce ecosystem for nearly 10 years and have been working with Marketing Cloud since it has been acquired by Salesforce. In this course, we are going to cover the broad topics of email personalization in Salesforce Marketing Cloud. Some of the topics that we will cover include the basics of personalization and the value of personalizing your communication, the requirements to personalize emails and a few ways to achieve personalization, a guided example of how to go from start to send for personalization. We'll also go over best practices of sending emails with personalization. By the end of this course, you'll be able to configure and send a personalized email in Salesforce Marketing Cloud. Before beginning the course, you should be familiar with the basics of email marketing and have basic exposure of Marketing Cloud through Salesforce's trailhead. I hope you'll join me in this journey to learn building personalized emails with Developing Personalized Emails in Salesforce Marketing Cloud course at Pluralsight.