Smartphone augmented reality (AR) frameworks have brought AR creation within every developer's reach. The consumer AR app space is saturated with games, novelty, furniture placement, and measure apps. Meanwhile, almost every mobile workflow in the Enterprise vertical can benefit from AR by delivering instructions and directions at the real world point of interaction to the user. This talk takes you through building on the smartphone AR frameworks to surmount the hard obstacles that face an Enterprise AR solution: Global Persistence, consistency and robustness and perhaps the most important need: hiding the geekiness of AR from the user. Pat Narendra illustrates this session with live app examples of enterprise AR apps developed for Retail, Warehouse, Transportation and Logistics use cases.