Course info
Mar 29, 2015
3h 21m

In this SketchUp tutorial, we'll learn about efficient working methods and important factors to consider when creating concept illustrations for creative agencies, particularly pitch work. We'll start by using SketchUp to create an easily-editable model that will show off every angle of our design. We'll then use SketchUp's scenes and shadow settings to create a dynamic setting, from which we'll paint a dramatic illustration in Photoshop to sell our idea to the creative agency's client. Software required: SketchUp 2013, Photoshop CS5.

About the author
About the author

Alex Stead is a freelance storyboard artist and concept illustrator working in London.

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Section Introduction Transcripts
Section Introduction Transcripts

Introduction and Project Overview
Hi everyone. My name is Alex Stead. I'm a freelance concept illustrator and storyboard artist. My recent work has involved designing and illustrating cool and engaging spaces for experiential marketing for brands like Hasbro, Ben and Jerry's, Coke. In this course, we're going to learn how to create an exciting illustration to help a creative agencies pitch. And some of the key take aways from watching this course include how to use Sketch Up and it's 3D warehouse to create quick and detailed drawings of an environment from multiple viewpoints, how to light our scene dynamically in Photoshop using different layer modes and simple selections, how to add texture using both photographic reference and some custom brushes, and how to create a basic narrative to sell the idea to the end client. By the end of the training, you will have learnt how to compose, illustrate, and help a sell design for a pitch under a tight deadline with strict consideration for spacial limitations and important content. I am excited to be working with Digital Tutors and to be able to share my working practices with you. So let's get started with the first lesson.