Illustrating Dynamic Pitch Work Visuals in SketchUp and Photoshop
In this SketchUp tutorial, we'll learn about efficient working methods and important factors to consider when creating concept illustrations for creative agencies, particularly pitch work. Software required: SketchUp 2013, Photoshop CS5.
What you'll learn
In this SketchUp tutorial, we'll learn about efficient working methods and important factors to consider when creating concept illustrations for creative agencies, particularly pitch work. We'll start by using SketchUp to create an easily-editable model that will show off every angle of our design. We'll then use SketchUp's scenes and shadow settings to create a dynamic setting, from which we'll paint a dramatic illustration in Photoshop to sell our idea to the creative agency's client. Software required: SketchUp 2013, Photoshop CS5.
Table of contents
- Setting up the SketchUp Document 6m
- Creating a New SketchUp Document 12m
- Adding Pre-built Components and Content to Our Model 9m
- Grouping Objects into Layers 7m
- Choosing Shadows and Using Scenes 11m
- Exporting Renders 9m
- Importing Renders 8m
- Creating a Color Sketch for Mood and Lighting 11m
- Using Exposure Layers for Lighting 12m
- Continuing with Exposure Layers for Lighting 8m
- Painting into Png Layers 10m
- Adding Texture 10m
- Using Photos for Different Purposes in Photoshop 10m
- Painting into Photo Textures 10m
- Painting New Light Sources 9m
- Adding Dramatic Lighting 8m
- Painting Using Multiple Techniques 8m
- Painting Spontaneously in Photoshop 10m
- Continuing to Paint Spontaneously 11m
- Finalizing the Mood and Lighting 12m
- Assessing the Final Illustration and Adding a Narrative 10m
About the author
Alex Stead is a freelance storyboard artist and concept illustrator working in London. He began his career storyboarding for the BBC, and after a while spread his wings into the wider fields of games, music video, advertising, publishing and experiential marketing. He works for some of the biggest and smallest creative and production agencies in London, producing everything from book covers to character designs to concepts for flagship retail stores. In his spare time, he is writing and illustra... more