Course info
Mar 25, 2020
1h 1m

Effective email communication in business could mean the difference between keeping or losing a job, or getting or losing a contract. In this course, Effective Email Communication, you'll gain foundational knowledge of the five key elements of an email message. First, you'll learn how to create emails that are purposeful, and discuss etiquette in areas like address fields and vacation messages. Next, you'll discover specific things to proofread for in high-stakes emails and ways to visually enhance your messages to make them pop and really get your points across.
Finally, you'll explore example emails and identify the elements that make them effective. When you're finished with this course, you'll have the skills and knowledge needed to master your business email communications and enhance your career success.

About the author
About the author

Jason Alba is founder of, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi, everyone. My name is Jason Alba. Welcome to my course, Effective Email Communication. I'm a Pluralsight author, specializing in soft skills and communication. I also own and run, a web app that helps people through job transitions. I imagine most people would say they have good to great email skills. Perhaps this course is for their colleagues. Really, though, I have found that everyone is susceptible to writing poorly constructed emails. Sometimes it's because we're in a hurry. Other times, it's because we just haven't been taught proper email etiquette. In this course, we're going to go through a number of email best practices and examples to illustrate these best practices. Some of the major topics we will cover include the five key elements almost every email should have, different ways to proofread your emails, nuances around CC and BCC, and reply, and reply all, and other ways to write better, more impactful emails that get results. By the end of this course, you should feel confident in your email skills. Even better, you might pick up ideas to help you have better written communication in general because, really, this course is all about better communication. From here, you should feel comfortable diving into communicating with others with courses on working on a team, writing in the workplace, and becoming a better listener. I hope you'll join me on this journey to learn how to become a better communicator with the Effective Email Communication course, at Pluralsight.