Exploring Positioning Product Metrics

Fortune favors the bold, and bold decisions are needed to move the company forward. This course will teach you how to evaluate which ideas to bet on and how to quantify the impact of those bets by defining the metrics that matter to your product.
Course info
Level
Intermediate
Updated
Jun 26, 2020
Duration
1h 11m
Table of contents
Description
Course info
Level
Intermediate
Updated
Jun 26, 2020
Duration
1h 11m
Description

Everyone has ideas but figuring out which are the good ones is hard. In this course, Exploring Positioning Product Metrics, you’ll learn to use metrics to inform the essential decisions you'll make as a product manager, including which problems to solve and what to build. First, you’ll identify the metrics that truly matter for your business: the ones that will guide you to product success. Next, you’ll discover the power of experimentation to iterate on product ideas in a systematic way. Finally, you’ll learn how to test whether your work has delivered the value you intended for your users. When you’re finished with this course, you’ll have the skills and understanding of product metrics needed to power data-driven decision-making for your product and quantify the impact you are having.

About the author
About the author

Dave is the Director of Product Management for Pack Health, a digital health coaching company. Prior to that, he spent five years in management consultancy, originally at Deloitte. He is a Certified Scrum Product Owner.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi, everyone. My name is Dave Mason, and welcome to my course, Exploring Positioning Product Metrics. I'm a director of product management and formerly a management consultant specializing in analytics. Trying to manage a product without metrics to guide you is a bit like trying to fly a plane blindfolded. In this course, we're going to explore how to define the right metrics for your product and use them to inform the decisions you're making in your role as the product manager. Some of the major topics that we will cover include defining metrics that align with your mission, vision, and strategy, how to define metrics that are actionable, developing an approach to experimentation, and how to run validation and usability tests. By the end of this course, you'll have the tools and techniques that you need to analyze where your product is succeeding and failing and how to identify the next initiative you need to work on using data to guide you. Before beginning the course, you should be familiar with the role of the product manager. I hope you'll join me on this journey to learn how metrics can be your product superpower with the Exploring Positioning Product Metrics course, at Pluralsight.