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Exploring Product Sales

by Curtis Webb

This course will teach you how to leverage product sales concepts and frameworks to create new strategies for your products and services.

What you'll learn

Once the organization has finalized its strategy and vision, sales stakeholders are charged with helping achieve corporate and business goals. They do so by selling the organization’s products and services to paying customers. The sales function contributes to revenue by developing new relationships, cross-selling to existing customers, and proposing new channel partnerships. In this course, Exploring Product Sales, you’ll cover tools and frameworks sales stakeholders use to support the organization in executing strategy and vision. First, you’ll define sales role and responsibilities within an organization. Next, you’ll review the sales process including sales planning, opportunity development, and delivery. Finally, you’ll create a business development strategy using key components. At the end of this course, you’ll have the skills and knowledge of exploring product sales needed to contribute to strategic discussions with business leaders.

About the author

Curtis Webb is Senior Director, Head of Disbursements, Visa Direct North America at Visa. Visa aspires to be the best way to be paid by everyone everywhere. Visa Direct is a service that enables money movement use cases domestic and cross-border. Curtis’ team leads business-funded disbursement use case strategy and product management, including labor and wages payouts, emerging and small and medium businesses. His team is also responsible for established use cases like government, loan disbursem... more

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