Exploring Product Sales

This course will teach you how to leverage product sales concepts and frameworks to create new strategies for your products and services.
Course info
Level
Advanced
Updated
May 21, 2020
Duration
34m
Table of contents
Description
Course info
Level
Advanced
Updated
May 21, 2020
Duration
34m
Description

Once the organization has finalized its strategy and vision, sales stakeholders are charged with helping achieve corporate and business goals. They do so by selling the organization’s products and services to paying customers. The sales function contributes to revenue by developing new relationships, cross-selling to existing customers, and proposing new channel partnerships. In this course, Exploring Product Sales, you’ll cover tools and frameworks sales stakeholders use to support the organization in executing strategy and vision. First, you’ll define sales role and responsibilities within an organization. Next, you’ll review the sales process including sales planning, opportunity development, and delivery. Finally, you’ll create a business development strategy using key components. At the end of this course, you’ll have the skills and knowledge of exploring product sales needed to contribute to strategic discussions with business leaders.

About the author
About the author

Curtis Webb is a product manager in the payments industry, responsible for product strategy and development.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, I'm Curtis Webb, and welcome to my Pluralsight course, Exploring Product Sales. Have you ever wondered how a new deal got signed? Ever have someone tell you the customer is in the opportunity development stage, but had no clue what happened before or after that? Thinking about upskilling into a sales role to sell your organization's products and services? Or, even better, have you been asked by your organization to support in creating a sales process? Once the organization has finalized its strategy and vision, sales stakeholders are charged with helping achieve corporate and business goals. They do so by selling the organization's products and services to paying customers. The sales function contributes to revenue by developing new relationships, cross‑selling into existing customers, and proposing new channel partnerships. Some of the major topics we'll cover include an overview of stakeholder roles and responsibilities, deep dive into the sales phases and stages, including sales planning, opportunity development, and delivery, and developing a business development strategy with four key components. At the end of this course, you'll be equipped with the skills and knowledge required to explore product sales. Before beginning the course, I recommend becoming familiar with product management, business analysis, and project management. I hope you'll join me in this course, Exploring Product Sales, a revenue‑generating activity when executing strategy and vision.