What you'll learn

Once the organization has finalized its strategy and vision, sales stakeholders are charged with helping achieve corporate and business goals. They do so by selling the organization’s products and services to paying customers. The sales function contributes to revenue by developing new relationships, cross-selling to existing customers, and proposing new channel partnerships. In this course, Exploring Product Sales, you’ll cover tools and frameworks sales stakeholders use to support the organization in executing strategy and vision. First, you’ll define sales role and responsibilities within an organization. Next, you’ll review the sales process including sales planning, opportunity development, and delivery. Finally, you’ll create a business development strategy using key components. At the end of this course, you’ll have the skills and knowledge of exploring product sales needed to contribute to strategic discussions with business leaders.