Exploring Product Sales

by Curtis Webb

This course will teach you how to leverage product sales concepts and frameworks to create new strategies for your products and services.

What you'll learn

Once the organization has finalized its strategy and vision, sales stakeholders are charged with helping achieve corporate and business goals. They do so by selling the organization’s products and services to paying customers. The sales function contributes to revenue by developing new relationships, cross-selling to existing customers, and proposing new channel partnerships. In this course, Exploring Product Sales, you’ll cover tools and frameworks sales stakeholders use to support the organization in executing strategy and vision. First, you’ll define sales role and responsibilities within an organization. Next, you’ll review the sales process including sales planning, opportunity development, and delivery. Finally, you’ll create a business development strategy using key components. At the end of this course, you’ll have the skills and knowledge of exploring product sales needed to contribute to strategic discussions with business leaders.

About the author

Curtis Webb is senior director of global money movement commercialization/product management at a financial services payment card network. His organization aspires to be the best way to be paid by everyone everywhere. The product Curtis’ team manages is a service that enables money movement use cases domestic and cross-border. Curtis has joined to lead commercialization of money movement use cases including account funding transactions, account-to-account transfers, and person-to-person paym... more

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